4 Ways to Maximize Ecommerce Sales
In the ever-changing world of ecommerce, one element that remains constant is the desire and the need to maximize sales. Platforms, tools, techniques and concepts morph and evolve, but if your sales fall flat, your entire online business could be in jeopardy.
Here are a few valuable tips that you can easily implement to help you boost your ecommerce sales.
Social Media Marketing
Your social media outlets are great vehicles for increasing web traffic, building your brand and staying connected with your customers. Keep in mind, it’s important to use social media appropriately to get the best possible results.
Feedback Systems reported more than 60% of organizations that engaged in social advertising claimed it produced positive revenue growth, so taking control of your social media marketing may take your ecommerce sales to the next level.
Don’t sell – Share and Interact
There’s no better way to leave your customers cold than to post nothing, but sales pitches on Facebook, Twitter, and Instagram. If your posts contain valuable and shareable information, your followers will appreciate it and perceive you as an expert in your field. This is important for potential customers because you want to build a good rapport to not only entice potential new customers, but also maintain the relationship and bring back existing customers.
Make sure to engage in conversations by asking questions, responding to comments, compliments, and complaints. It’s another way to demonstrate that you care about your customers – not just sales.
When preparing your social media posts, be sure to optimize them for the platform. On Twitter, use appropriate keywords and hashtags that will help your post achieve greater visibility through search. A bit of online research will help you uncover some of the most common terms used by other ecommerce retailers in your field. This will give you a better chance at exposure and gain share-of-voice. Additionally, don’t forget to test your copy and imagery to find out what your customers are best responding to and driving to your store. Each channel has optimal post lengths and image sizes to create the optimal social experience, so be sure to follow their rules to gain the greatest exposure.
Now, let’s look at your email marketing initiatives. Successful email campaigns require some solid research and data to drive success.
Before sending out your email to your entire database, run some tests with a few different variables to determine which is most effective. Some of the variables that you can comparatively test include the subject line, your call to action, the layout of your email and the messaging.
Note: It’s best to test only one variable at a time to best determine which change is delivering the greatest results. Through appropriate split testing of your emails, you could conceivably see as much as 10% improvement in your conversion rates or better!
By identifying customers’ interests through their previous purchases, and other data, you can introduce them to new products that may be of interest to them through cross-selling emails.
Timing is important, too. According to Hubspot, the highest clickthrough rate for email sends is 11 AM. When do you like to send emails to your list?
Setup email triggers to send based on purchase decisions, abandoned shopping carts, or time away from your store. Ma Make them personal! Show customers you’ve been paying attention to their actions, be helpful and always enticing.
In an article published by Forbes regarding influencer marketing, it was noted that this was the fastest-growing and most cost-effective marketing channel available. Furthermore, businesses made on average $6.50 for every $1 they invested in influencer marketing.
So what even is influencer marketing? In a nutshell, it’s a way of leveraging your fan base to generate and amplify positive word-of-mouth about your business and products. Search for bloggers, popular Instagram or Twitter users who are recognized as influencers in your field with significant numbers of followers and engagement. Initiate a relationship with them on social media and post some positive comments on their posts. As the relationship grows, you can eventually ask them to submit a guest blog for your site, and photos for your social channels among other things. Do some research on influencers in your store’s area of focus. If you sell baby oriented products, seek out popular mommy bloggers who may be interested in your products and post about it on their blog, YouTube channel, or Instagram. This way their mommy followers will see your product showcased, and hopefully drive traffic to your store!
Arguably, the most powerful tool at your disposal to boost your ecommerce performance is through the use of a retargeting campaign. Retargeting is a form of online advertising that places your ad content in front of visitors who left your website before completing a transaction. Visitors who have left your website and are subsequently shown retargeted ads are 70% more likely to convert. Additionally, retargeted ads often have a clickthrough rate that is 10X better than regular display ads. This is tremendously important for ecommerce businesses looking to keep their products on the top of their customers mind – both prospective and returning. Retargeting is often the gentle nudge a prospective customer needs to return to your store and complete the purchase.
There you have it! With better social media engagement, improved email marketing strategies, some influencer marketing, and a retargeting campaign, you could soon see your online sales grow exponentially.