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Transform Insight Into Loyal Customers with Smart Campaigns
Using your data, Vantage’s Smart Campaigns deliver timely ads to customers most likely to make a purchase.
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Smart Campaigns are for Smart Marketers



Vantage Smart Campaigns are data-driven advertising campaigns built based on the key data metrics of your store and benchmarked stores like yours. Smart Campaigns are intuitively designed to drive customers toward a single goal - making a purchase. With an average 10X return on ad spend, we are one of the leading Facebook and Instagram advertisers.

Custom Audiences Built to Buy

Our targeted audiences are like no other in the industry, going the extra mile to ensure that the customers that make up your audiences are the ones most likely to buy. Using your store’s data, Vantage creates customized audiences of potential and current customers that have the highest propensity to visit /re-visit/purchase.

We provide custom audiences for both prospecting and retargeting to assist your store in bringing in new customers and re-engaging past ones.

Available Audiences

Prospecting campaigns help your business attract new customers, while retargeting campaigns bring past visitors back to your store in an effort to convert them into customers.
Prospecting
  • Top Customer Lookalike: Target audiences similar to your best customers to drive new traffic.
  • Website Visitor Lookalike: Target audiences similar to your website visitors to drive new traffic.
  • Targeted Audience: Target audiences based on demographics, interests and behaviors online.
  • Friends of Page Likes: Target friends of people who Liked your Facebook page
  • Around Me: Target Facebook users in the surrounding neighborhood.
Retargeting
  • Dynamic Product: Create a carousel ad that shows potential customers products they have already viewed, but not purchased.
  • Website Visitors: Target anybody who’s visited your website, regardless of where they bounced.
  • Upload List: Upload a .csv or .txt file of at least 500 customers with email addresses and we’ll target them.
  • Abandoned Carts: Target all of the customers who left the site before they finished making a purchase.
  • Top Customers: Bring your best customers back to your store.
  • Ready Customers: Bring back past customers who we think are likely to make another purchase.

Running both Smart Campaign types simultaneously will fuel your sales funnel from start to finish. Together the campaigns will work to continually bring in new business, while at the same time persuade all those who’ve already been to your store to come back and make a purchase.

Prospecting and Retargeting in Sync

Vantage Prospecting and Retargeting

Automatic Ad Optimization

Stop spending countless hours optimizing your ad campaigns. Using predictive analytics and machine learning Vantage optimizes out the bad ads and re-allocates the budget to the best ads, placements, and channels for optimal performance.

We optimize the ad campaigns every hour, so you and your team don’t have to. The idea is to let the computers do what they’re good at, and let you focus on the real work, and actually still have optimized campaigns generating you revenue.

If you’re running Dynamic Product Ads (DPA), Vantage constantly monitors your product catalog and ensures that your ads are always up-to-date. If you were doing this on your own, every time you update your product catalog, or pricing, etc., you have to update your Facebook Product Feed manually.

90% Less Time Spent on Campaign Creation

Eliminate manual tasks and build advertising campaigns in a matter of minutes using our intuitive drag-and-drop campaign editor. The campaign editor will provide you with an advertising plan based on the selected audience, which includes recommended duration, audience size, the actual ad copy and images to run, and the total budget. All you have to do is click the big green button, and Vantage will take care of the rest!

Vantage Advertising Campaign Editor

Advanced Experimentation with Multivariate Testing

Create thousands of variants of your Facebook and Instagram ads with just a few clicks. Within our campaign editor Vantage can help you to generate multivariate tests, simply select the available product images from your store, or upload custom images and drag-and-drop copy onto each variation of the ad. It has never been easier to complete multivariate tests to uncover what drives your customers purchasing decisions.
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Stack the Ads in Your Favor

Looking to experience high-growth? The Vantage Stack is a self-reinforcing bunch of 5 highly efficient campaigns that touch customers with ads at every step along the customer journey.

The campaigns bring in new customers and logically and methodically drive them through the sales funnel, recovering abandoned carts and ultimately retaining the best customers.

The 5 ad campaigns that make up the Vantage Stack include:

  1. Find New Customers: Target new customers based on characteristics of your best customers.
  2. Get Visitors Back: Retarget visitors that viewed the store, but didn't look at products or add anything to the cart in order to bring them back.
  3. Close the Sale: Utilize dynamic product ads (DPA) to retarget anyone who viewed a product or added it to a cart, but did not purchase.
  4. Recover Abandoners: Deliver ads to people who got partway through the checkout process, but didn't finish it.
  5. Retain Customers: Remind your best customers about your brand and encourage them to come back by showing them new products or customer favorites.
Vantage Stack
The structure of the campaigns in the Vantage Stack means that our clients don’t waste money on bad ads or audiences, and we drive a higher ROI while continually growing the store’s customer base. It’s important to do all of that at the same time.

We are currently seeing average 12X return on ad spend for The Vantage Stack. What are you waiting for?
Start delivering Smart Campaigns to increase sales now!
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