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Fueling CPG Brands with Data to Strategically Find and Engage Customers

Take control of your customer experience with Vantage

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Connecting Brands to Customers with Intelligent 1:1 Marketing

Vantage helps brands connect with customers on a 1:1 level to provide a truly personalized shopping experience. Our CPG solutions allow brands to leverage data and apply Artificial Intelligence (AI) to the four Ps of marketing:

Promotion
Placement
Pricing
Product

INSPIRED D2C: The CPG D2C Ecommerce Accelerator

If you are a brand that has launched or are looking to launch your own Direct-to-Consumer (D2C) ecommerce store, this accelerator program gives you exclusive access to expert resources and advanced technologies from three of the most experienced ecommerce leaders in the industry.

Through a strategic partnership, Facebook, Shopify Plus, and Vantage have created the CPG D2C Ecommerce Accelerator to Inspire, Guide, and Support you as you launch, market, and grow D2C stores.

If you’re ready or are evaluating launching your own D2C ecommerce store, apply now to be considered for our CPG D2C Ecommerce Accelerator.

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Collaborate with the world’s top retailers to connect with more consumers and grow your customer base

Co-op Advertising

Vantage is innovating with CPG brands and retailers, to deliver digital co-op advertising, in a collaboration that has never been done before.

Vantage acts as a trusted intermediary and connects retailer and shopper intent data to create a holistic view of the shopper at scale. This insight helps brands and retailers engage consumers at each stage of the buyer’s journey.

Co-op advertising campaigns from Vantage provide brands with more insight into what they can do to support ecommerce operations and dramatically increase sales on your retail partners’ sites.

Success Story | Kimberly-Clark Innovates with Digital Co-op Advertising

Find out how Kimberly-Clark is working with Vantage to innovate and disrupt the retail industry with co-op advertising. Watch this video to hear Tony Long, Global Ecommerce Capability Lead for Kimberly-Clark discuss the collaboration between CPG brands and retailers that's driving profitable, performance ecommerce.

Deliver personalized brand experiences across the entire customer journey

Brand Advertising

Vantage makes it easy for CPGs to own the customer experience and grow online stores using AI, advanced analytics with psychometric profiling, and programmatic advertising solutions. We help brands focus on why your customers are there, what’s driven them to be interested in your brand, and when they have the highest probability of buying your product.

With this key data and insight, Vantage builds a direct-to-consumer journey that helps CPGs understand shopping behaviors, multivariate test, and personalize content through highly targeted and automated online marketing that builds a loyal and active customer base.

Don’t devalue your brand with one-size fits-all promotions

Dynamic Promotions

Vantage delivers CPGs the ability to dynamically test and optimize their direct-to-consumer efforts with our state-of-the-art dynamic promotions engine.

Personalized promotion targeting helps CPGs focus on volume, revenue, and profit without wasting money on a one-size-fits-all promotion.

Using real-time shopper intent behavior and Artificial Intelligence, the Vantage Dynamic Promotion Engine can recommend appropriate promotional offers and discounts to help you identify the type of promotions to offer on a 1:1 level to save margins and increase sales.

Access valuable insights in real-time and take immediate action to optimize

Advanced Analytics and Reporting

Vantage arms the world’s largest brands with the data and insights they need to innovate and stay competitive in today’s retail environment.

Vantage delivers real-time business intelligence to help you generate more revenue, anticipate your customer’s needs, and measure impact across retailers to better understand product performance and close the loop.

Uncover hundreds of ecommerce insights across performance metrics, product sales, and customers. Instantly track Key Performance Indicators like Abandoned Cart Rate, Repeat Customer Rate, Average Order Value, and others to build and automate high-quality ecommerce reports.

Quickly visualize future trends to support strategic planning with Vantage Forecasting.

Partner with Vantage to align your shopper marketing, brand marketing, and trade promotion activities, and capture greater returns today!
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