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Case Study: Looking to Set a Personal Best
BodyRock
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Success Story

BodyRock, a hugely successful online community for individuals seeking information and support about health and fitness, was searching for an advertising platform to help reach its community through social media. With the help of Vantage they not only achieved an 11.2X return on ad spend, but countless hours and money was saved on internal resources.
11.2x
return on ad spend
17.04x
click-through rate
90%
less time spent on campaign creation

Their Story: The Home Workout Movement

BodyRock.TV has created a vibrant community that is passionate about health and fitness. They provide educational content and user-to-user support channels as well as one-on-one assistance to anyone who wants to make a change in their life through eating clean and working out. Rooted in the innovative philosophy of high-intensity interval training, they send real-time fitness videos to their customers' inboxes each day, and provide access to Sweatflix, an online platform with over 250 HIIT, Tabata, and Yoga Bootcamps and Challenges.
Vantage BodyRock Case Study

Their Goal: Building Up Their Strength

BodyRock was searching for an advertising platform that would enable them to build on their previous success with Facebook ads, and continue to improve their return while lowering customer acquisition costs.

The Vantage platform delivered incredible results. They quickly leveraged our data to find the right audiences, and put the right ads in front of them at the right time. It made scaling our business much easier. It means we can concentrate on strategy, and leave the ad creation and optimization work to the experts.

– Dave Rossborough, BodyRock.TV

Their Solution: The Vantage Stack

BodyRock.TV worked closely with the Vantage team during the development of the Vantage Stack. The Stack is a collection of advertising campaigns built for our growth-oriented clients. It's a self-reinforcing bundle of 5 campaigns bringing in new customers and logically and methodically driving them through various sales funnels, recovering abandoned carts and retaining the best customers.

In under 10 minutes, Vantage had integrated the BodyRock.TV store, and optimized the sales funnel to deliver maximum results. Vantage was able to automatically optimize ad spend by reallocating budget towards the best performing ads - in real-time.
Vantage Stack

The Results: Setting A New Personal Best

Vantage dramatically increased BodyRock.tv’s return on investment with an incredible 11.2X return on ad spend using the Vantage Stack.

  • 11.2X return on ad spend
  • 17.04% click-through rate on ads
  • 90% less time spent on campaign creation
Vantage BodyRock Case Study Results
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