Their Story: Fit – Quality – Character
Their Goal: Risk Adverse
Facebook advertising, especially dynamic ads, are very compelling. With the help of Vantage, we could launch campaigns with minimal risk, that were both highly targeted and automated to maximize ROI. It was clear within a few days of running ads that Facebook had Corridor’s audience, and Vantage knew how to find and market to them.
Their Solution: Dynamic ShoppingWorking with Facebook Marketing Partner Vantage, Corridor launched a retargeting campaign with dynamic product ads to encourage people to return to its store and make a purchase.
With the click of a button, Corridor could effortlessly launch dynamic product ads without needing to integrate its entire product catalog to Facebook itself; a task that would normally require an enormous time commitment to complete and maintain.
Vantage’s custom dynamic product audience is designed to retarget anyone who viewed a product or added it to a cart, but did not purchase. It then displays highly-targeted ads using the audience that contain products they have already viewed, making the ads more relevant and reaching shoppers with the right product at the right time.
The Results: Low-Risk, High Reward
Vantage enabled Corridor to manage its advertising efforts in a low-risk way, while receiving extremely high rewards. The campaign, which launched in April 2016 resulted in:
- 21X return on ad spend
- 17.77% click-through rate on ads
- 90% less time spent on campaign creation