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Case Study: Mom Knows Best
DockATot
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Success Story

The mother-approved company famous for their lounging docks for babies joined forces with Facebook Marketing Partner Vantage to drive brand awareness and sales for their ecommerce store. In just 10 months of running Facebook marketing campaigns DockATot™’s engagement levels jumped to 16% and for every $1 spent on advertising it generated $57 of revenue.
57x
return on ad spend
16%
increase in engagement
90%
less time spent on campaign creation

Their Story: A Nurturing and Cozy Surrounding

DockATot is a multi-functional lounging, playing, chilling, resting and snuggling dock you can take anywhere. It is designed to create a soft and tender surrounding for little ones to lie in and feel snug and comforted.
Vantage DockATot Case Study

Their Goal: Take a Mom’s Word for It

DockATot knew their luxury lounging docks would be a mother’s must-have once they caught wind of the product. It also understood how strong the mother community is online, specifically on social media. With all that in mind, DockATot wanted to see how utilizing social proof from mothers in their ads would drive engagement and ultimately sales.

The combination of Facebook and Vantage were a huge part in driving revenue and brand awareness for DockATot. Vantage enabled us to effortlessly build our ads, and show immediate results and impact in revenue through their amazing auto-optimization capabilities; while Facebook allowed us to reach our target demographic and embrace the power of social proof.

- Elina Furman, DockATot, Elfin Marketing

Their Solution: Automate and Amplify

As a new brand on the market, the business needed to ensure it was using its marketing dollars effectively to maximize on spend. DockATot looked to Facebook Marketing Partner Vantage to help them build, manage, and optimize its campaigns to ensure their advertising was providing a return. Using Vantage’s Smart Campaigns, the company created multi-variate ad tests consisting of product images and customer reviews to garner attention and clicks to the website.

The Smart Campaigns also provided DockATot with custom audiences built with key data from their store to determine the potential and current customers that have the highest propensity to purchase. Vantage continually checks campaigns every hour to optimize ads; turning off the bad ads and re-allocating the budget to the best ads, channels, and top performing placements. Once the campaigns were launched, all DockATot had to do was sit back and watch their brand, customers, and revenue grow.
Vantage DockATot Multivariate Testing

The Results: Viral Success

With the help of Vantage’s Smart Campaigns and automated ads tool, DockATot became a viral sensation. Moms everywhere were sharing and referring DockATot and their love of the product, which in turn allowed the campaigns to reach more potential customers, increase engagement and return on ad spend. DockATot launched campaigns in February 2016 and after just 10 months it achieved:

  • 16% increase in engagement
  • 57x return on ad spend
  • 90% less time spent on campaign creation
  • 9.28% click-through rate on ads
Vantage DockATot Case Study Results
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