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Case Study: Giving the Customers What They Want
Dream Payments
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Success Story

Dream Payments used Vantage to run a variety of A/B tests to determine what would best attract their customer base. Optimizing on the most successful ads, the Dream team put their learnings to the test for the busiest shopping season of the year which resulted in a 32.9X return on ad spend.
32.9x
return on ad spend
16%%
click through rate on ads
90%
less time spent on campaign creation

Their Story: Getting Paid, Made Easy

Dream Payments is a new way for merchants to get paid. The Dream mobile point of sale allows businesses to accept Interac® Debit, Chip and PIN credit cards, and even mobile wallets like Apple Pay and Samsung Pay. The solution works with your mobile device, and the Dream Payments Bluetooth card reader and unlike other solutions, doesn’t require an ongoing monthly fee. Dream is also the only point of sale integrated with QuickBooks and automatically updates QuickBooks Online with each sale.

Their Goal: Brand Awareness and High Conversion

Dream Payments was looking for a comprehensive tool to help manage their social media advertising efforts and provide detailed insight on their campaigns so they could continue to improve upon future marketing and business efforts.

Vantage exceeded our expectations by not only increasing brand awareness but also driving sales. Their easy-to-use platform minimized our time spent on campaign creation and provided extremely effective campaigns as a result. We can definitely say Vantage was a key component of our digital strategy.

Christian Ali, Dream Payments

Their Solution: Always. Be. Testing.

As a brand new player in the market Dream Payments was initially looking to develop brand awareness and ramp up their recognition. To identify the right messages for their customer base, Dream Payments wanted to perform a lot of A/B testing.

Vantage helped Dream build campaigns with a focus on A/B testing that drove incredible engagement. Vantage made it easy to test images, copy, offers, and calls to action with the incredibly user-friendly platform. As a result, this dream client quickly began seeing high conversions and much faster than they had expected.

After taking the time to uncover through A/B testing, what their audience and customers wanted from Dream Payments, they decided to put their learning to the test. The Dream team put together a holiday campaign to capitalize on the biggest holiday season of the year, which paid off big time resulting in a huge return of 32.9X!

The Results: Giving Customers What They Want

Thanks to extensive A/B testing Dream Payments now knows exactly what their customers are looking for. The marketing team can apply their learnings to other areas of their strategy. Vantage has been proud to be part of the Dream team, generating a dramatic increase in revenue as well as driving increased brand awareness.

  • 32.9X Return on Ad Spend
  • 16% Click Through Rate
  • 90% Less Time Spent on Campaign Creation
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