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Case Study: Capitalizing on the Customer Journey
Sleefs
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Success Story

The online retailer worked with Facebook Marketing Partner Vantage to move customers through its sales funnel by delivering targeted product ads to shoppers at the right time, achieving 11X return on ad spend.
11x
return on ad spend
5%
click through rate on ads
90%
less time spent on campaign creation

Their Story: Supporting Movement

SLEEFS designs and produces custom compression gear. Everything from arm and leg sleeves to headbands, bandanas, t-shirts and jerseys. It carries over 200 different designs and sizes for everyone from kids to adults.
Vantage SLEEFS Case Study

Their Goal: Timing is Everything

SLEEFS had a very clear goal – generate at least $4 for every $1 spent on online advertising. It knew to accomplish this that it needed to be present at each step of the customer journey with timely, targeted messages.

The modern customer journey is complex. It’s important to focus on the key moments that can help inspire people to buy your product. Using Vantage to deliver ads and Facebook to reach our audiences, we developed ad campaigns to capture customers from initial contact, through to purchase.

– Jaime Schuster, SLEEFS

Their Solution: Customer Journey to Online Purchase

SLEEFS worked with Facebook Marketing Partner Vantage, an ecommerce analytics and advertising company, to run a set of highly efficient campaigns that touch customers with ads at every step along the customer journey. This was done using the Vantage Stack, a self-reinforcing bundle of 5 campaigns that brings in new customers to drive them through the sales funnel.

The 5 ad campaigns that make up the Vantage Stack include:

  1. Find New Customers: Target new customers based on characteristics of your best customers.
  2. Get Visitors Back: Retarget visitors that viewed the store, but didn't look at products or add anything to the cart in order to bring them back.
  3. Close the Sale: Utilize dynamic product ads (DPA) to retarget anyone who viewed a product or added it to a cart, but did not purchase.
  4. Recover Abandoners: Deliver ads to people who got partway through the checkout process, but didn't finish it.
  5. Retain Customers: Remind your best customers about your brand and encourage them to come back by showing them new products or customer favorites.

Vantage created custom audiences using SLEEFS store and website data to target customers through each of the 5 ad campaigns. Once the campaigns were launched the platform’s predictive optimization took over for SLEEFS removing the bad ads and re-allocating the budget to the best ads, placements, and channels. Overall the Vantage Stack was the perfect solution for SLEEFS, considering both companies are highly focused on one thing - growth.

Vantage Stack

The Results: Fueling Growth

The Vantage Stack helped fuel SLEEFS growth and exceed its original goal of bringing in $4 for every $1 spent. SLEEFS launched campaigns in July 2016 and after only 6 months it achieved:

  • 11X return on ad spend
  • $0.37 cost per click on ads
  • 5% click through rate on ads
  • 90% less time spent on campaign creation
Vantage SLEEFS Case Study Results
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