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Instagram Marketing for Ecommerce 101- Creating Ads That Convert
Instagram Marketing for Ecommerce 101: Creating Ads that Convert

When it comes to developing an Instagram marketing plan that taps into and effectively reaches potential shoppers, the first place to look is ads. There are three types of Instagram ads to choose from: photo, video, and carousel. Why are ads so important, you ask? Simple: they’re the best ways to stand out on Instagram as more businesses start to…

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How Facebook Multivariate Testing Will Change Your Ad Game
How Facebook Multivariate Testing Will Change Your Ad Game

Remember those word problems from elementary school where you had to figure out if Sarah has four shirts and three pairs of pants how many outfits can she make? Well, I’ve got some news for you. They were setting you up for social advertising success the whole freakin’ time! That’s right friends—your fifth-grade math class is coming in handy for…

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Frightful Faux-Pas: Avoid These 5 Ecommerce Advertising Sins
Frightful Faux-Pas: Avoid These 5 Ecommerce Advertising Sins

Yes, Halloween is coming up, but that doesn’t mean your ecommerce advertising strategy needs to be scary. We’re guiding you through the missteps and keeping you away from five ecommerce advertising nightmares. Keep your customers from ghosting you by avoiding these five deadly sins during this spooky season (and, you know, always): Winging it No strategy. No research. No tracking. Sounds…

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A/B Testing for Black Friday / Cyber Monday
Learn Before You Launch:  A/B Testing for Black Friday and Cyber Monday

Black Friday and Cyber Monday represent huge opportunities for ecommerce businesses. Unfortunately, lots of brands do themselves a disservice by not testing their headlines, placements, and imagery before the holidays roll around. Here’s why: Black Friday and Cyber Monday can account for the equivalent of 5.4 normal days of traffic, so it’s definitely not the best time to A/B test. Instead, you need…

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5 Ways to Prepare for Holiday Shoppers
’Tis the Season for Sales: 5 Ways to Prepare for Holiday Shoppers

I don’t know if you’ve looked at a calendar recently, but we’re now into October and Pumpkin Spice season is in full force, meaning that it’s almost Halloween and therefore basically Christmas. With November (*cough* Black Friday *cough*) and December quickly approaching, it’s time to make sure your ecommerce site is in top shape to handle the influx of Q4…

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7 Best Facebook Ad Targeting Tips for Your Ecommerce Store
The 7 Best Facebook Ad Targeting Tips for Your Ecommerce Store

If you run an ecommerce store, you know efficiency is key. This extends to everything you do – from product development and distribution to advertising. Unless you’re operating with a massive ad budget (lucky you), you probably don’t have the time or resources to mess around with Facebook ad targeting that doesn’t convert as well as it should. Luckily, you don’t…

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Social Proof | How To Get More Customer Reviews on Social Media

Let’s talk about getting more reviews on social media. Gretchen Wieners famously told Cady Heron “you wouldn’t buy a skirt without asking your friends if it looked good on you.” Well, the 2017 ecommerce version of Gretchen’s iconic declaration is “you wouldn’t buy a skirt without reading reviews from 15 strangers, sorted by body type and including photos.” That’s right,…

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The 10 Characteristics of Millennial Shoppers You Need to Know

Millennials – they’re an entitled, phone-obsessed generation so millennial shoppers therefore don’t have much pull in the world of ecommerce, right? Wrong. Very wrong. In fact, millennials are likely some of your most critical customers. If you’re looking to drive ecommerce sales in 2017, you can’t afford not to focus on millennials. In addition to being the largest generation in U.S….

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The Ads You Need for Each Stage of Your Sales Funnel

For your sales funnel to be as efficient as possible, you need to make it targeted and most importantly, automated. There are 3 main stages to every sales funnel: Attract, Convert and Re-Engage. To run a successful advertising strategy you must have ads dedicated to engaging customers at each stage of the funnel. To get you started, we’ve outlined the top ad campaign types you…

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6 Proven Tips to Grab the Attention of Influencers

Today, influencer marketing stands out as one of the most important marketing tactics available. According to Convince and Convert, businesses generate an average of $6.50 for every dollar they invest in influencer marketing. Before you can dive into influencer marketing, though, you’ve got to catch the attention of said influencers, which is easier said than done. Luckily, these tips are here…

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5 Ways Data and Analytics Can Improve Your Ad Performance

  If you’re one of the many ecommerce professionals who use online ads to push your products, I am sure you feel the pressure when competing for consumers attention. The good news is that there’s a strategic way to capture it: analytics. Use them wisely, and they’re an effective way to boost your return on ad spend and drive up sales…

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5 Essential Retargeting Ads for Ecommerce Stores

In the world of ecommerce, your target audience is everything. The butter to your bread and whipped cream to your frappe, you live and die by the strength and engagement of your audience. But what happens when that audience isn’t big enough, or when the people within it aren’t paying enough attention? That’s a real problem. Luckily, there are ways…

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How Images Can Negatively Impact Your Facebook Ads

It’s a no-brainer that your social media content – especially Facebook ads should contain photos. As an ecommerce store, you want to showcase a variety of your products to entice potential customers and remind previous customers how awesome your products are. What you may not realize is that your photos may be turning potential customers away. Not all photos are created equal…

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How to Make Your Instagram Followers Click ‘Buy’

It can be difficult to cut through the noise and connect with and obtai Instagram followers. The advent of Instagram shopping has launched a whole new avenue to sell your products. With this exciting channel on the rise for ecommerce entrepreneurs, how do you convince someone to stop scrolling their feed, notice your product and click ‘buy’? While it’s definitely not…

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10 Common Facebook Advertising Mistakes (and How to Fix Them)

Hey, we all make Facebook advertising mistakes. And, as the great Homer J. Simpson has demonstrated over the last 30 years, insanity can be defined as doing the same thing over and over again while expecting a different result. Don’t be like Homer. Try something different if you want different results. Crucial Facebook Advertising Mistakes to Avoid   Mistake 1:…

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How to Write Effective Facebook Ad Copy That Converts Into Sales

It may be tempting to think that all you need for a successful social ad is a high-res, beautiful photo because after all, a picture is worth a thousand words, right? However, as we all know, it takes two to make a thing go right and copy just so happens to be that other thing. For those of us not #blessed…

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The Top Online Shopping Trends in 2017

Online shopping goes through fads and trends just like any other sector, and while some of them will come and go as quickly as the Unicorn frap at Starbucks, others will stand the test of time and become part of the cannon of ecommerce. Here are six of the top online shopping trends for 2017 that we think will stick…

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6 Facebook Advertising Tips to Help You Do What You Came For – Sell!

All marketing, including Facebook ads, email, and old-school print ads, have a single goal: to sell. While this is no easy task to undertake, luckily, things like Facebook ads are making it easier than ever to market effectively. Where to begin? Here are six tips you can start using today to maximize your Facebook ads. 1. Use Visuals That Are…

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Facebook Advertising is Hard

If you’ve felt lost or confused, let’s be honest, even angry when trying to create Facebook ads, you’re not alone. You might be tempted to click on the seemingly easy “Boost” button beside one of your Facebook posts. But, after not seeing any additional lift, you may have abandoned the whole idea altogether. It’s something that we hear a lot:…

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Why Online Ads Are Essential for Ecommerce

For ecommerce, it’s a no-brainer that the best way to reach customers and attract new ones is online ads. You want to reach potential customers in the places they spend most of their time and showcase items that are tailored to their interests. Don’t believe us? Let’s review the facts! Drive Sales and ROI Online ads have revolutionized the advertising…

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Guide to Vantage Smart Campaign Facebook Ads

As an ecommerce business, you may have considered doing Facebook ads to build your brand and drive business, however, this may seem to be a daunting task that seems more of a hassle than it’s worth. One look at the Facebook’s PowerEditor and you’re outta there. When you think about it, there are more than a billion people on Facebook,…

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Vantage Video Ads Outperform

The saying goes that a picture is worth a thousand words. If a one-minute video ad contains 1,800 pictures, then using video ads to showcase your store and products can say a lot to prospective and past customers. We are pleased to announce the arrival of Vantage Video Ads. You can use videos from your Facebook page, to include them in…

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The Days of Slot Machines are Over

A good friend, someone that really knows the online ad industry, called me the other day to tell me that he had an epiphany: “For most people, advertising online is like playing the slots. Something magical could happen, but it’s really unlikely. They throw dollar after dollar into a machine and occasionally get “rewarded” with a couple of shiny quarters… and…

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Hold On – I Gotta Get This Up On The Gram!

Instagram is now drawing 300 million daily users and 500 million monthly users. The vast majority of its 200,000 advertisers are small-to-medium-sized businesses and many of them are selling online. More importantly, Instagram ads work! 60% of Instagram users confirm that they discover new products and services on the platform, while 75% say they take action after being inspired. We’re…

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