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Instagram Marketing for Ecommerce 101- Creating Ads That Convert
Instagram Marketing for Ecommerce 101: Creating Ads that Convert

When it comes to developing an Instagram marketing plan that taps into and effectively reaches potential shoppers, the first place to look is ads. There are three types of Instagram ads to choose from: photo, video, and carousel. Why are ads so important, you ask? Simple: they’re the best ways to stand out on Instagram as more businesses start to…

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10 Customer-Centric Ways to Grow Your Ecommerce Revenue

You want to grow your ecommerce revenue. Your customers want to feel valued, understood and have a seamless user experience with your website. How can those two things work together? We’ve got a few ideas that are bound to make an impact. “Show me the money!” — you, after implementing these 10 methods for growing your ecommerce revenue: 1. Content Marketing Organic…

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How Facebook Multivariate Testing Will Change Your Ad Game
How Facebook Multivariate Testing Will Change Your Ad Game

Remember those word problems from elementary school where you had to figure out if Sarah has four shirts and three pairs of pants how many outfits can she make? Well, I’ve got some news for you. They were setting you up for social advertising success the whole freakin’ time! That’s right friends—your fifth-grade math class is coming in handy for…

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Frightful Faux-Pas: Avoid These 5 Ecommerce Advertising Sins
Frightful Faux-Pas: Avoid These 5 Ecommerce Advertising Sins

Yes, Halloween is coming up, but that doesn’t mean your ecommerce advertising strategy needs to be scary. We’re guiding you through the missteps and keeping you away from five ecommerce advertising nightmares. Keep your customers from ghosting you by avoiding these five deadly sins during this spooky season (and, you know, always): Winging it No strategy. No research. No tracking. Sounds…

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7 Best Facebook Ad Targeting Tips for Your Ecommerce Store
The 7 Best Facebook Ad Targeting Tips for Your Ecommerce Store

If you run an ecommerce store, you know efficiency is key. This extends to everything you do – from product development and distribution to advertising. Unless you’re operating with a massive ad budget (lucky you), you probably don’t have the time or resources to mess around with Facebook ad targeting that doesn’t convert as well as it should. Luckily, you don’t…

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9 Factors That Impact Ecommerce Sales

When running an ecommerce store you have to worry about the user experience above all else. The user experience of an ecommerce store encompasses many things that range from your return policy to your level of customer service. Even your social media reputation can affect your sales, repeat purchases and more! Given the analytics component of our platform, we have…

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Black Friday 2016 Stats to Help You Excel This Year

While Black Friday probably isn’t the first thing on your mind – it should be! It’s just around the corner and what better way to help you prepare for 2017 by re-visiting some surprising and helpful Black Friday 2016 stats. What to Know about Black Friday 2016 Why? Because as the title says, Black Friday is only a few months! Why does…

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6 Quick Tips to Creating High-Converting Facebook Ad Creative

If you advertise on Facebook, you know how important Facebook ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text and CTA options for different placements, across different devices. What looks great for one will almost certainly not work for another. Fortunately, we have outlined 7 quick tips to creating…

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We Asked BigCommerce Store Owners: What Marketing Tactics Help You Grow Your Business the Most?

We can write a dozen blogs telling you how BigCommerce store owners or other ecommerce stores can improve your ad creative, promote ecommerce growth, reduce abandoned cart rate, and make a big difference in their inbound strategy, but it only does so much at the end of the day. At some point, it’s helpful to see how other real-life BigCommerce…

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7 Deadly Mistakes You’re Making with Your Online Store That are Costing You

Today, with the right tools almost anyone can be an online ecommerce all-star. However, unless you’re intentional about how you construct and run your online store, it’s highly likely you’ll make simple mistakes that could seriously harm your brand. Don’t worry though; there’s good news. By learning to avoid these mistakes, you can earn more customers, enjoy more sales, and promote…

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5 Ways Data and Analytics Can Improve Your Ad Performance

  If you’re one of the many ecommerce professionals who use online ads to push your products, I am sure you feel the pressure when competing for consumers attention. The good news is that there’s a strategic way to capture it: analytics. Use them wisely, and they’re an effective way to boost your return on ad spend and drive up sales…

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We Asked: What Is Your Biggest Ecommerce Pain Point?

It can be difficult to address your biggest ecommerce pain point but we decided to undertake the task. Why? Because we can write endless blogs about ecommerce strategy, tips, and news. At the end of the day, only ecommerce store owners can share unique and meaningful insight about what the burning challenges and all-too-real pain points are. We decided to…

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5 Essential Retargeting Ads for Ecommerce Stores

In the world of ecommerce, your target audience is everything. The butter to your bread and whipped cream to your frappe, you live and die by the strength and engagement of your audience. But what happens when that audience isn’t big enough, or when the people within it aren’t paying enough attention? That’s a real problem. Luckily, there are ways…

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How Images Can Negatively Impact Your Facebook Ads

It’s a no-brainer that your social media content – especially Facebook ads should contain photos. As an ecommerce store, you want to showcase a variety of your products to entice potential customers and remind previous customers how awesome your products are. What you may not realize is that your photos may be turning potential customers away. Not all photos are created equal…

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10 Common Facebook Advertising Mistakes (and How to Fix Them)

Hey, we all make Facebook advertising mistakes. And, as the great Homer J. Simpson has demonstrated over the last 30 years, insanity can be defined as doing the same thing over and over again while expecting a different result. Don’t be like Homer. Try something different if you want different results. Crucial Facebook Advertising Mistakes to Avoid   Mistake 1:…

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Managing Your Inventory During Peak Seasons

Managing inventory is one of the most important factors in both becoming a successful ecommerce business and maintaining your operation. Along with it being one of the most important aspects, it’s also one of the biggest headaches. There’s a fine line between having enough inventory to make it through peak holiday season and having a surplus during downtime. So how…

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The Top Online Shopping Trends in 2017

Online shopping goes through fads and trends just like any other sector, and while some of them will come and go as quickly as the Unicorn frap at Starbucks, others will stand the test of time and become part of the cannon of ecommerce. Here are six of the top online shopping trends for 2017 that we think will stick…

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The Ecommerce Metrics You’re Not Looking at But Should Be

Revenue is the one thing that all businesses, big and small, track with pleasure (and maybe a little bit of fear). But there are lots of metrics that track growth and success, and if you want to see the whole picture, then you need to look at these as well. Here are five metrics that you should be following closely,…

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6 Facebook Advertising Tips to Help You Do What You Came For – Sell!

All marketing, including Facebook ads, email, and old-school print ads, have a single goal: to sell. While this is no easy task to undertake, luckily, things like Facebook ads are making it easier than ever to market effectively. Where to begin? Here are six tips you can start using today to maximize your Facebook ads. 1. Use Visuals That Are…

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7 Magento Websites We Love

There are lots of things that make an amazing website, and when it comes to online stores, Magento has a fantastic and easy-to-use ecommerce platform that can be customized and integrated with other functions. As such, there are tons of fantastic Magento sites out there, and we wanted to take a few minutes to pay homage to a few of…

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6 Must-Have Tools for Your Ecommerce Store

Ecommerce is a complex mixture of art, business acumen, science, intuition, and a pinch of luck. On any given day, you have to wear many different hats, including customer service, social media and digital marketing, customer experience, loyalty and retention, data analysis, and more. But the good news is that for each of these roles, there’s a tool or app…

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Tips and Tricks to Stack Up to Amazon

As much as you’d love your ecommerce business to be the next Amazon, even striving to measure up can be quite the undertaking. However, that doesn’t mean you can’t compete with this ecommerce giant, and there are a number of tips and tricks you can employ to help your online business stack up against Amazon. To help get you started,…

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shopify stores killing it at ecommerce
5 Shopify Stores That Are Killing It at Ecommerce

Shopify is one of the most popular ecommerce platforms today – and it’s not hard to see why. With so many easy ways to customize and expand your store, Shopify gives you all the keys to setting up a successful business. Believe it or not, Shopify doesn’t only cater to small and medium sized ecommerce businesses, they also have another…

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cartoon of hands holding a magnifying glass looking at papers
Signed, Sealed, Delivered: How Shipping Prices and Timing Influences Purchase Decisions

One of the major challenges for any ecommerce business owner is shipping and delivery. It’s one of the areas where brick and mortar stores have an advantage because customers shopping at a physical store can leave with their goods at the time of purchase, whereas customers in an ecommerce store often pay extra for shipping and then wait for their goods…

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types of facebook ads for ecommerce growth
Grow Your Ecommerce Store with 5 Types of Facebook Ads

Getting your Facebook ads right seems like a daunting task – but it doesn’t have to be! With a little bit of research, you can get the perfect formula for Facebook ads down to a science. The first step in mastering Facebook ads is figuring out which ads perform best, how to use different ads and placements and when they make…

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The 5 Most Important Disruptions in Ecommerce for 2017

Ecommerce is only going to continue to grow, and businesses must either provide their customers with digital avenues to purchase, or they’ll be left behind in the dust. Every ecommerce business owner knows that it’s a competitive space, and those that don’t offer a niche that’s different or unique from giants such as Amazon or Wal-Mart will struggle.  For ecommerce…

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importance of leveraging customer feedback
The Importance of Leveraging Customer Feedback

Reviews, comments, and testimonials from customers have become an important currency in the world of ecommerce, and it’s vital that you understand how to leverage this feedback. For one, customer feedback can help you grade your business on performance in terms of products, services, and customer service. However, you can also use feedback to demonstrate that you’re a trustworthy company,…

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cartoon business man jump to high level
Optimizing Your Social Media Channels for Ecommerce Growth

Social media isn’t just for finding old high school friends and sharing pictures of grumpy cat; for ecommerce, social networks are another avenue for driving ecommerce growth. Take, for instance, the fact that a company can use social media to reach out to potential customers all over the world, guided by likes and retweets and groups. Social media can be a…

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hand with credit cards
Are Your Customers Just Looking, Buying or Leaving Forever?

We’ve all tried a new product, service or website only to then slowly drift away from it and forgotten it altogether. You may have unsubscribed or simply stopped visiting the store. In analytical speak, this translates to you having churned, unsubscribed and/or abandoned your cart – never to return again. Let’s examine some of the terminology around your customers visiting,…

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man looking out telescope forecasting
What is Forecasting?

We use forecasting everyday, mainly in one particular area: the weather. It tells us to switch back to our heavy winter parka, scarf and gloves one day and then back to our trench coat and rain boots the day after that. Just as with the weather, you’re business can use forecasting to inform you on how to prepare for the…

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Decoding ROI in Your Sales Funnel

Understanding and decoding ROI can be confusing. What does all this jargon even mean? For one, cost of acquisition is simply the cost of getting a new customer to buy from you. Sometimes this can be $0 based on someone coming from your site through an indirect mention or a word of mouth referral. Often times, it’s from a paid ad…

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cartoon business man looking through magnifying glass
How to Leverage Your Store’s Data to Help Find Customers

Your ecommerce store is a treasure trove of data that holds all of the key information needed to attract new customers. In order to gain insight into what your customers and audiences are looking for, leveraging your data is essential. You may be wondering the best way to access and convert your data into meaningful insights. That’s where we come in!

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Ecommerce Marketing Calendar – Be There When Your Customers are Shopping!

There are so many important dates for an ecommerce business owner. While preparing for holidays and developing a sales plan with a competitive edge, the key to an effective marketing strategy is planning in advance. So, how do you go about this? With a comprehensive ecommerce marketing calendar.

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4 Ways to Maximize Ecommerce Sales

In the ever-changing world of ecommerce, one element that remains constant is the desire and the need to maximize sales. Platforms, tools, techniques and concepts morph and evolve, but if your sales fall flat, your entire online business could be in jeopardy. Here are a few valuable tips that you can easily implement to help you boost your ecommerce sales….

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Why Online Ads Are Essential for Ecommerce

For ecommerce, it’s a no-brainer that the best way to reach customers and attract new ones is online ads. You want to reach potential customers in the places they spend most of their time and showcase items that are tailored to their interests. Don’t believe us? Let’s review the facts! Drive Sales and ROI Online ads have revolutionized the advertising…

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cartoon man with shopping bags
Holiday Shopping Behavior All Ecommerce Owners Should Know

Gone are the days of holiday shoppers patiently waiting for the stroke of midnight on Black Friday and Cyber Monday to begin scouring for holiday deals. Retailers, specifically ecommerce, have undoubtedly caught on to the record spending levels of the holiday season and have turned two days into an entire weekend of sales to capitalize on the busiest time of…

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Great Business Tools for SaaS Startups

The expansion of the Internet in the 90s saw the emergence of a new class of centralized low-cost computing called ASPs (Application Service Providers). ASPs could be less expensive because they offered highly specialized business applications (e.g., hosting) and spread the cost of their services across a broad number of clients that required said service. Software as a Service is an extension…

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Vantage Video Ads Outperform

The saying goes that a picture is worth a thousand words. If a one-minute video ad contains 1,800 pictures, then using video ads to showcase your store and products can say a lot to prospective and past customers. We are pleased to announce the arrival of Vantage Video Ads. You can use videos from your Facebook page, to include them in…

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The Days of Slot Machines are Over

A good friend, someone that really knows the online ad industry, called me the other day to tell me that he had an epiphany: “For most people, advertising online is like playing the slots. Something magical could happen, but it’s really unlikely. They throw dollar after dollar into a machine and occasionally get “rewarded” with a couple of shiny quarters… and…

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Hold On – I Gotta Get This Up On The Gram!

Instagram is now drawing 300 million daily users and 500 million monthly users. The vast majority of its 200,000 advertisers are small-to-medium-sized businesses and many of them are selling online. More importantly, Instagram ads work! 60% of Instagram users confirm that they discover new products and services on the platform, while 75% say they take action after being inspired. We’re…

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Vantage Named Top Analytics Solutions Providers – 2016

It’s been an incredible week! Vantage has been named one of the Top 10 Retail Analytics Solutions of 2016 by Retail CIO Outlook. Amazingly, Vantage is now the most popular dashboard, forecasting and marketing automation platform across Shopify, Magento, and Bigcommerce – used by thousands of brands and retailers in 99 countries around the world. And we’ve also launched some new capabilities to help you…

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Vantage Retail Data Analytics and Marketing Platform Now Available for 250,000 Magento Stores Worldwide

Powerful Vantage platform helps Magento merchants connect with customers Toronto, Canada – April 17, 2015 – Vantage, the easiest and most powerful data analytics platform for small and medium-sized retailers, announced today that is now available to all Magento merchants worldwide.

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5 Resources on Delivering Exceptional Customer Service

One of the sure fire ways to increase your customer lifetime value is to be exceptional! This is through not only delivering a superb product/service, but also backing it up with amazing, relentless customer service.

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How to Migrate your Amazon Webstore

If you’re one of of the several hundred stores that hosted their e-commerce site on the now defunct Amazon Webstore, you’re probably thinking “now what?”

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The 3 R’s of Habit Forming Products

Fabletics.com sells workout outfits, with new styles coming out on the first of every month. Netflix has fulfilled in us the need to binge watch entire tv show seasons on the weekends. A stop at Tim Hortons is a morning ritual on your daily commute to work. As you can guess, these brands have high customer lifetime values, therefore, they can…

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Top 4 Strategies To Increase Your CLTV

As we mentioned last week, the Customer Lifetime Value is the overall profits a customer will make for you in their lifetime. This is an important metric to focus on as it determines the long term acquisition strategy and ultimately your success as a company. There are many things you can do to focus on right now that will increase…

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Top Resources for Starting an Online Ecommerce Store

So you want to open an e-commerce store but don’t know where to start? There’s a slew of blogs, books, and resources out there, we’ve taken a moment to curate a study list for you, straight from the ecommerce experts. 1. Start here: How To Find A Product To Sell Online: The Definitive Guide  by A Better Lemonade Stand – this will help…

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How to NOT Train Your Customers

Do you send an email to your customers when you’re having a sale? Most retailers do. In fact, that may be the ONLY time retailers send emails. Do you ever notice larger retailers like the Gap or Banana Republic send you online flyers once or twice a year to come in for their 40% off sale? Do you ever hear from…

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The Valentine’s Day Data Showdown: Men vs. Women

Vantage helps thousands of merchants from over 80 countries around the world to turn their data into insight, and insight into action. Our expert recommendations are based on millions of customer records and close to a billion transactions. 

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