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How to Write Effective Facebook Ad Copy That Converts Into Sales

It may be tempting to think that all you need for a successful social ad is a high-res, beautiful photo because after all, a picture is worth a thousand words, right? However, as we all know, it takes two to make a thing go right and copy just so happens to be that other thing. For those of us not #blessed…

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types of facebook ads for ecommerce growth
Grow Your Ecommerce Store with 5 Types of Facebook Ads

Getting your Facebook ads right seems like a daunting task – but it doesn’t have to be! With a little bit of research, you can get the perfect formula for Facebook ads down to a science. The first step in mastering Facebook ads is figuring out which ads perform best, how to use different ads and placements and when they make…

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cartoon business man jump to high level
Optimizing Your Social Media Channels for Ecommerce Growth

Social media isn’t just for finding old high school friends and sharing pictures of grumpy cat; for ecommerce, social networks are another avenue for driving ecommerce growth. Take, for instance, the fact that a company can use social media to reach out to potential customers all over the world, guided by likes and retweets and groups. Social media can be a…

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9 Factors That Impact Ecommerce Sales

When running an ecommerce store you have to worry about the user experience above all else. The user experience of an ecommerce store encompasses many things that range from your return policy to your level of customer service. Even your social media reputation can affect your sales, repeat purchases and more! Given the analytics component of our platform, we have…

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The 3 R’s of Habit Forming Products

Fabletics.com sells workout outfits, with new styles coming out on the first of every month. Netflix has fulfilled in us the need to binge watch entire tv show seasons on the weekends. A stop at Tim Hortons is a morning ritual on your daily commute to work. As you can guess, these brands have high customer lifetime values, therefore, they can…

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How to NOT Train Your Customers

Do you send an email to your customers when you’re having a sale? Most retailers do. In fact, that may be the ONLY time retailers send emails. Do you ever notice larger retailers like the Gap or Banana Republic send you online flyers once or twice a year to come in for their 40% off sale? Do you ever hear from…

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4 Types of Compelling Photos to Take for Instagram

Last month, I talked about how to grow your e-commerce business using Instagram. Another thing to look at is, what kind of photos do you post so you can actually grow your Instagram account? It’s not enough to take a halfhearted product photo in bad lighting, with a shabby background and hope that a filter will make it look better. Your photos…

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12 Ways To Build An Email List That Increases Revenue

With platforms like Shopify, Magento and BigCommerce, it’s become easy to setup an online store to advertise and sell your products. A lot of the advertising is now done through Facebook or Google, but how to do you gain the most value from those high cost clicks? Increasing your conversion rates can only go so far to getting the best…

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3 Ways to Grow your Customer Base Through Instagram

Hi, my name is Jas and I am an Instagram addict. Not only do I use it for business but I also am an avid Instagrammer. I find myself unconsciously checking the feed and thumbing through dozens of pictures. Sometimes someone I follow will mention a brand and if it has anything to do with obscure yoga clothes, I’m on…

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