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Social Media Roundup – August, 2017

Welcome to the Social Media Roundup, where we countdown this month’s top social media stories and news! Find out what’s on the up and up in the world of social media, and what’s on its way out. Let’s go!   Facebook Better Facilitates Influencer Marketing Previously, marketers could only boost a creator’s post by sharing it first. Now Facebook is adding the…

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The 5 Most Important Disruptions in Ecommerce for 2017

Ecommerce is only going to continue to grow, and businesses must either provide their customers with digital avenues to purchase, or they’ll be left behind in the dust. Every ecommerce business owner knows that it’s a competitive space, and those that don’t offer a niche that’s different or unique from giants such as Amazon or Wal-Mart will struggle.  For ecommerce…

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iOS emojis of smiling face, shopping bags and cash
Guess What? We Now Speak Emoji 😉

We’re constantly doing our best to think of innovative ways to help make your store’s Smart Campaigns even better. That’s why we’ve officially made our campaign builder emoji compatible! Your ads can now feature 😈  a devilish grin, 👻  a spooky ghost,✌️ a peace sign, or whatever the mood permits – and we think that’s something to celebrate 🎉! Why did we decide to incorporate emojis? People…

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Vantage + The Advertising Research Foundation

The Advertising Research Foundation The Advertising Research Foundation or The ARF is an organization dedicated to creating, curating, and sharing objective, industry-level advertising research. They enable members with unique, research-based insights to make a true impact on their advertising and build marketing leadership within their organizations. Founded nearly 80 years ago, The ARF’s members today include more than 400 leading…

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facebook marketing partners logo
We Decided to Make Things Facebook Official

Guess what? We’re officially Facebook Marketing Partners! What does that mean exactly? Glad you asked! In Facebook’s own words, “Facebook Marketing Partners are vetted for excellence in exactly the things you need to get more from your marketing. Whether it’s managing campaigns at scale, improving measurement, reaching new audiences or more. What you need is what they do best. Facebook Marketing…

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Vantage Delivers Growth

Announcing Lookalike Audiences by Vantage. Lookalike Audiences by Vantage are great to help you grow your existing store. If you already have some visitors and customers and you are generating revenue, Vantage can help you find more visitors and potential customers just like your current ones. Who wouldn’t want more visitors, customers, and sales? There are many companies out there…

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Vantage Video Ads Outperform

The saying goes that a picture is worth a thousand words. If a one-minute video ad contains 1,800 pictures, then using video ads to showcase your store and products can say a lot to prospective and past customers. We are pleased to announce the arrival of Vantage Video Ads. You can use videos from your Facebook page, to include them in…

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Vantage Named Top Analytics Solutions Providers – 2016

It’s been an incredible week! Vantage has been named one of the Top 10 Retail Analytics Solutions of 2016 by Retail CIO Outlook. Amazingly, Vantage is now the most popular dashboard, forecasting and marketing automation platform across Shopify, Magento, and Bigcommerce – used by thousands of brands and retailers in 99 countries around the world. And we’ve also launched some new capabilities to help you…

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