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curb your abandoned cart rate
The Secret to Curbing Your Abandoned Cart Rate

Abandoned carts represent an enormous stash of potential sales, but unlocking that vault will require some prying, dedication, and likely a few changes to your checkout, policies, and possibly even your marketing tactics. But before you embark on this mission, it’s necessary to find out where you’re actually losing customers and then you can make a plan of attack to address…

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iOS emojis of smiling face, shopping bags and cash
Guess What? We Now Speak Emoji 😉

We’re constantly doing our best to think of innovative ways to help make your store’s Smart Campaigns even better. That’s why we’ve officially made our campaign builder emoji compatible! Your ads can now feature 😈  a devilish grin, 👻  a spooky ghost,✌️ a peace sign, or whatever the mood permits – and we think that’s something to celebrate 🎉! Why did we decide to incorporate emojis? People…

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Media Advisory for Dx3 Conference

MEDIA ADVISORY It’s Time Retailers and Brands Forge a New Partnership Join global leaders from Vantage and Kimberly-Clark on Thursday at Dx3 as they share learnings from a transformative ecommerce business model WHAT: A groundbreaking collaboration between CPG brands and retailers delivers both new insights and a 10X return. Join Vantage CEO and Co-Founder, Aran Hamilton and Tony Long, Kimberly-Clark Global Lead, Ecommerce…

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facebook marketing partners logo
We Decided to Make Things Facebook Official

Guess what? We’re officially Facebook Marketing Partners! What does that mean exactly? Glad you asked! In Facebook’s own words, “Facebook Marketing Partners are vetted for excellence in exactly the things you need to get more from your marketing. Whether it’s managing campaigns at scale, improving measurement, reaching new audiences or more. What you need is what they do best. Facebook Marketing…

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What is a Sales Funnel?

A funnel is more than just that plastic thing you use to help put windshield wiper fluid in your car. It’s what we use in marketing terminology to represent the path that your customers take from visiting your site, making a transaction, and tracking your revenue. Each step can be tied to various key metrics that can help you figure…

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