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How Pictures Can Negatively Impact Your Facebook Ads

It’s a no-brainer that your social media content – especially advertisements should contain photos. As an ecommerce store, you want to showcase a variety of your products to entice potential customers and remind previous customers how awesome your products are. What you may not realize is that your photos may be turning potential customers away. Not all photos are created equal and…

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How to Make Your Instagram Followers Click ‘Buy’

The advent of Instagram shopping has launched a whole new avenue to sell your products. With this exciting channel on the rise for ecommerce entrepreneurs, how do you convince someone to stop scrolling their feed, notice your product and click ‘buy’? While it’s definitely not an easy task, it’s certainly not impossible! Let’s go over a few key tips to improve…

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Your Guide to Royalty-Free Stock Photos That Don’t Suck

In an ideal world, you would have the photography skills of Annie Leibovitz, or at least have some stellar lifestyle or customer generated photos to accompany your product images. Sadly, that’s not always the case! When you’re in the market for stock photos, many paid subscription services come with a hefty price tag. Fortunately, there are quite a few top…

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Black Friday is 94 Days Away

Now that the bustle of Canada Day and Fourth of July have died down it’s time to get back to business. While Black Friday probably isn’t the first thing on your mind – it should be! Why? Because as the title says, Black Friday is only 94 days away! Why does that matter? It matters because your competitors are starting to get ready…

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10 Common Facebook Advertising Mistakes (and How to Fix Them)

Hey, we all make Facebook advertising mistakes. And, as the great Homer J. Simpson has demonstrated over the last 30 years, insanity can be defined as doing the same thing over and over again while expecting a different result. Don’t be like Homer. Try something different if you want different results. Mistake 1: Casting Your Advertising Net Too Widely Facebook…

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How Instagram ‘Search’ and ‘Explore’ Can Boost Your Conversions

Instagram has over 500 million active monthly users – and these users are highly engaged, liking a remarkable 4.2 billion posts per day. Of these 500 million, 90% of Instagram users are below the age of 35! But you have to understand how these users interact with the popular photo sharing app if you’re going to snag your share of voice…

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Managing Your Inventory During Peak Seasons

Inventory management is one of the most important factors in both becoming a successful ecommerce business and maintaining your operation. Along with it being one of the most important aspects, it’s also one of the biggest headaches. There’s a fine line between having enough inventory to make it through peak holiday season and having a surplus during downtime. So how…

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Understanding the Instagram Algorithm

Lots of businesses use Instagram to find new followers and customers and engage with them, but what if we told you there’s a way to guarantee that your efforts succeed. The secret is in understanding the algorithm that powers Instagram feeds, and today we’re going to teach you everything we know about this mysterious beast so that you too can…

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Why Only Running Retargeting Ads on Facebook Can Hurt Your Returns

Facebook retargeting ads are a necessity in every ecommerce store owner’s marketing arsenal, and they’re great at recapturing the attention of people who have already made contact with your business. With these people you know you’re part way there, there’s something that brought them to your website and retargeting ads help to seal the deal. Wait just a second though,…

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4 BigCommerce Stores We Love

There are tons of things that make a website amazing, and when it comes to online stores, BigCommerce has a fantastic, easy-to-use ecommerce platform that can be customized and integrated with lots of awesome apps that make being an ecommerce store owner a whole lot easier. Though it was difficult, we decided to put together a few of our favorite…

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7 Easy Ways to A/B Test Your Social Ads

Social ads are an excellent way to reach a new audience, and if you do it well, you’ll be able to increase traffic, conversions, and best of all – revenue. Out of all the social ads, we’re slightly biased in favor of Facebook and Instagram ads. Why? Easy – it’s because Facebook ads alone have a click-through rate that’s eight…

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How to Write Effective Facebook Ad Copy That Converts Into Sales

It may be tempting to think that all you need for a successful social ad is a high-res, beautiful photo because after all, a picture is worth a thousand words, right? However, as we all know, it takes two to make a thing go right and copy just so happens to be that other thing. For those of us not #blessed…

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Social Media Roundup: What’s New For May

As you all well know, social media advances at an incredibly fast pace. So much so that it’s undeniably difficult to stay up to date on the latest and greatest developments rocking the digital sphere, so we’ve decided to make things a bit easier. In this post, we’re going to catch you up on all of May’s social news with…

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Vantage Stack | Stack the Ads in Your Favor

Ever feel like your Facebook ads are working against you and not with you? Ad fatigue is alive and well with the average Facebook ad frequency sitting at a 13.8 times/day. It’s more important than ever to personalize your ads based on how your customers engage with your store, which is why it’s time for you to start stacking the ads in…

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The Do’s and Don’ts of Ecommerce Product Pages

Many store owners spend time tweaking their homepage, but often forget about the importance of a well-designed product page. Choosing the best way to showcase your products to prospective buyers is essential, as it can make or break your shot at a sale. To help give you a nudge in the right direction, we’ve created a quick rundown of product page…

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6 Facebook Advertising Tips to Help You Do What You Came For – Sell!

All marketing, including Facebook ads, email, and old-school print ads, have a single goal: to sell. While this is no easy task to undertake, luckily, things like Facebook ads are making it easier than ever to market effectively. Where to begin? Here are six tips you can start using today to maximize your Facebook ads. 1. Use Visuals That Are…

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7 Magento Websites We Love

There are lots of things that make an amazing website, and when it comes to online stores, Magento has a fantastic and easy-to-use ecommerce platform that can be customized and integrated with other functions. As such, there are tons of fantastic Magento sites out there, and we wanted to take a few minutes to pay homage to a few of…

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How to Inspire Customers Through Instagram Storytelling

Instagram now has 700-plus million users (and the number keeps growing), and 63 percent of millennials use the site. In other words, if you want your business to connect with the world’s fastest growing super buyers, then learning the art of Instagram storytelling is a must! But storytelling on Instagram is just that—an art, and like any art, it requires…

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6 Must-Have Tools for Your Ecommerce Store

Ecommerce is a complex mixture of art, business acumen, science, intuition, and a pinch of luck. On any given day, you have to wear many different hats, including customer service, social media and digital marketing, customer experience, loyalty and retention, data analysis, and more. But the good news is that for each of these roles, there’s a tool or app…

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Tips and Tricks to Stack Up to Amazon

As much as you’d love your ecommerce business to be the next Amazon, even striving to measure up can be quite the undertaking. However, that doesn’t mean you can’t compete with this ecommerce giant, and there are a number of tips and tricks you can employ to help your online business stack up against Amazon. To help get you started,…

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curb your abandoned cart rate
The Secret to Curbing Your Abandoned Cart Rate

Abandoned carts represent an enormous stash of potential sales, but unlocking that vault will require some prying, dedication, and likely a few changes to your checkout, policies, and possibly even your marketing tactics. But before you embark on this mission, it’s necessary to find out where you’re actually losing customers and then you can make a plan of attack to address…

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iOS emojis of smiling face, shopping bags and cash
Guess What? We Now Speak Emoji 😉

We’re constantly doing our best to think of innovative ways to help make your store’s Smart Campaigns even better. That’s why we’ve officially made our campaign builder emoji compatible! Your ads can now feature 😈  a devilish grin, 👻  a spooky ghost,✌️ a peace sign, or whatever the mood permits – and we think that’s something to celebrate 🎉! Why did we decide to incorporate emojis? People…

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Media Advisory for Dx3 Conference

MEDIA ADVISORY It’s Time Retailers and Brands Forge a New Partnership Join global leaders from Vantage and Kimberly-Clark on Thursday at Dx3 as they share learnings from a transformative ecommerce business model WHAT: A groundbreaking collaboration between CPG brands and retailers delivers both new insights and a 10X return. Join Vantage CEO and Co-Founder, Aran Hamilton and Tony Long, Kimberly-Clark Global Lead, Ecommerce…

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facebook marketing partners logo
We Decided to Make Things Facebook Official

Guess what? We’re officially Facebook Marketing Partners! What does that mean exactly? Glad you asked! In Facebook’s own words, “Facebook Marketing Partners are vetted for excellence in exactly the things you need to get more from your marketing. Whether it’s managing campaigns at scale, improving measurement, reaching new audiences or more. What you need is what they do best. Facebook Marketing…

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What is a Sales Funnel?

A funnel is more than just that plastic thing you use to help put windshield wiper fluid in your car. It’s what we use in marketing terminology to represent the path that your customers take from visiting your site, making a transaction, and tracking your revenue. Each step can be tied to various key metrics that can help you figure…

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