New Collaboration Between Retailers and CPG Brands - Ecommerce Will Never Be the Same.
Vantage and retail partners are leading change with a breakthrough model in path-to-purchase. Vantage is helping CPG brands and retailers to collaborate and drive more profitable, performance ecommerce.
How It Works
Customers abandon products or carts on retailer’s ecommerce store
Vantage leverages retailer and CPG brand data to prioritize opportunities
Test multiple versions of ads, optimize to maximize Return on Ad Spend
Capture carts, drive immediate CPG brand and retailer category growth
Vantage reports increase speed and quality of decision making
Winning at Ecommerce from All Angles
Psychometric Ad Targeting Using retailer data, Vantage works with CPG brands and retailers to build audiences based on psychometric profiles. Psychometrics can help us understand the drivers and motivations for your customers. Vantage helps you focus on why your customers are there, what’s driven them to be interested in your brand, and/or when they might buy from you. Vantage can even guide the messaging for those customers ready to switch from your competitor.
Monetize Store Traffic Drive customers to the retailer’s store using data-driven advertising campaigns across Facebook and Instagram.
Data and Insight Delivery Vantage delivers CPG brands more insight into what they can do to support ecommerce operations, ultimately creating the perfect partnership.
Generate New Insights and a 10X Return
Vantage significantly outperforms the industry with an average 10X return on ad spend, while also:
Attracting new profitable online customers
Capturing abandoned carts
Retaining best customers, and increasing lifetime value
Testing multiple versions of ads, and optimization in real-time, driving increased sales
Data-Driven Decision Making
VANTAGE BELIEVES DECISIONS SHOULD ALWAYS BE BACKED BY DATA. FOR THAT REASON, BOTH RETAILERS AND CPG BRANDS WILL RECEIVE INFLUENTIAL DATA AND INSIGHTS TO DRIVE THEIR DECISION MAKING.
Some of the key insights you will be delivered include:
Abandon Cart Rate
Average cart size
repeat customer rate
cost per acquisition
best/worst copy and images
most engaged content
Partner with Vantage to activate your eShopper marketing campaigns, and increase your sales today!