- December 18, 2017
New Partnership with Shopify Plus and Facebook to Help CPGs Embrace Ecommerce
“The reason we’ve been lucky enough to keep going is because we recognized early on that it wasn’t just about insight or analytics.”
– Aran Hamilton, CEO and Co-Founder
Vantage has now found another customer base hungry for growth that has pushed it into the enterprise: consumer packaged goods brands, which need help in two areas: optimizing brand advertising with traditional big retailers, and entering direct-to-consumer platforms like Shopify to make better connections with their customers.
That’s why the company is launching several new features and initiatives to hit this retailer-CPG brand market. Vantage’s platform integrates into ecommerce sites, allowing retailers to track issues like cart abandonment and carts on site. At the same time, it integrates retailer and vendor data to prioritize marketing opportunities without revealing the data to each party. Based on the data, Vantage can launch retargeting campaigns and create reports to increase the speed of decision-making.
For companies looking for more hands-on help, Vantage has also launched its Inspired D2C accelerator in partnership with Shopify Plus and Facebook. The accelerator is targeted to CPGs that want to launch an ecommerce store to better reach customers, and Vantage works with the brands on a joint strategy including ensuring executive alignment, store planning and build-out, launch marketing, and detailed reporting. Facebook, Shopify, and Vantage provide key credits to help accepted companies get started.
Vantage currently operates in 127 countries around the world with $30 billion transactions analyzed. Asked how they’ve managed to break through a crowded market, Hamilton indicates that they thought early on about thinking beyond just making graphs — the difference is being able to pinpoint actionable items like boosting ads that get more return than others and understand their customer’s profiles.
Check out this great article by Betakit to learn more about the partnership, here.