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Additional Terms of Service and Privacy Policies

Home Depot Interest-Based Advertising and Media Notice

  1. General Information About This Notice
  • This notice is to provide our customers (“you”) with information about how we use interest-based advertising and our Home Depot Retail Media+ service to provide tailored advertisements to you.
  • Interest-based advertisements are advertisements from us or our clients that we hope you find more relevant to your interests. It is important to us that you receive advertisements relating to our products and services or third-party products and services that interest you.
  • We deliver interest-based advertisements to your device by using a cookie or other identifier.
  • This notice is governed by the Home Depot Privacy and Security Statement. If there is any inconsistency between this notice and the Home Depot Privacy and Security Statement, the Home Depot Privacy and Security Statement will prevail.
  1. What Information We Collect

In order to deliver interest-based advertisements to you on our websites, mobile applications and other third-party websites such as social media platforms, we and third party advertising companies that we engage may use cookies, pixel tags and other technologies to collect information about your visits to our websites and other websites.

The information we collect includes:
• Products, web pages or advertisements you scrolled over or clicked on or viewed on our websites

or mobile applications; and
• Products and services you purchased online on our websites and mobile applications and offline in our stores.

For more information on how we collect your personal information, please visit the Home Depot Privacy and Security Statement and review the section “How Do We Collect Personal Information?”.

  1. How We Use Information

We use this information to place you in general interest and purchase categories (e.g., tool buyers, plumbing product buyers, cleaning product buyers), which helps us determine what types of advertisements may be of interest to you and then serve you with these advertisements. We may draw inferences from items you purchase online and/or in-store and use these inferences to gain insights into how well our products or third-party products sell to a certain general interest group.

For more information on how we use your personal information, please visit the Home Depot Privacy and Security Statement and review the section “How We Use Information?”.

  1. Information Sharing

We share limited personal information (e.g., email address) with our advertising service providers, such as Facebook and Google, for the purposes of reaching you with relevant advertisements through their advertising platforms. We do not sell your personal information to any organization or person; the only exception to this would be if we sell or transfer any part of our business.

It is important to note that our client advertisers on whose behalf we may serve interest-based advertising through our Home Depot Retail Media+ service will never receive personal information about our customers since they only need to know that they are reaching the right customers at the right time and place to make their advertising relevant and whether their advertising campaign was effective. As such, our customers’ personal information remains within our custody and control at all times. To learn more, please see the section below on Home Depot Retail Media+.

For more information on how we share your personal information, please visit the Home Depot Privacy and Security Statement and review the section “How We Do Share Personal Information?”.

  1. What is Home Depot Retail Media+?

Home Depot Retail Media+ is an advertising service of Home Depot that provides advertisers with the opportunity to deliver more relevant digital advertising to our valued customers.

For example, we may serve you with an ad on behalf of a power tool manufacturer based on your online and offline power tool purchases.

Once an advertising campaign has been completed, we will provide the client advertiser with aggregate information about the campaign’s performance (e.g., the percentage of customers that have received their advertising, in which city or location the ad campaign was most successful, estimated sales conversion). For more information about Home Depot Retail Media+, go to https://www.homedepot.com/c/Retail_Media_Advertising_Solutions.

  1. How Can You Manage Your Privacy Preferences?

Controlling Our Tracking Tools: Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, click here. Why? Because flash cookies cannot be controlled through your browser settings. Your mobile device may not give you the ability to control cookies. If you wish to block cookies on our mobile applications, you will need to delete the application from your mobile device. If you configure your computer to block cookies, you will limit the functionality we can provide when you visit our websites.  If you block or delete cookies, not all of the tracking that we have described in this policy will stop.

Our “Do Not Track” policy: Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These browser features are not uniform, so we are not currently set up to respond to those signals.

Controlling Online Interest-Based Ads: We sometimes work with online advertising vendors to provide you with relevant and useful ads. This may include ads served on our websites or mobile applications. This may also include ads served on other companies’ websites. These ads may be based on information about your online activity collected by us or third parties on our websites or other third party websites. For example, information collected when you register for a website, like your postal code may be used to deliver an ad for people in your area.  These ads may also be based on your activities on our websites or on third party websites.

Some of the social media platforms we work with may serve you with interest-based advertising on their platforms. In addition to or instead of the opt-out mechanism linked above, you may be able to opt out of their interest-based advertising by changing your advertising preferences in the platforms after you log in.

To learn more about interest-based ads and to opt out of certain types of interest-based advertising, click here.

For more information on how to manage your privacy choices, please visit the Home Depot Privacy and Security Statement and review the section “Your Privacy Preferences?”.

  1. Contact Us?

If you have additional questions, or to access, update or correct inaccuracies in your personal information, you can call us at 437-215-6975, or reach us by email at privacycanada@homedepot.com.

You can write to us at:

Home Depot of Canada Inc.
Attention: Privacy Office
400-1 Concorde Gate
Toronto, Ontario
M3C 4H9




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