About the author

Tobi Dele

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Tobi Dele is an Ad Operations Team Lead here at Vantage with deep experience across paid media strategies. Across his work with clients, he brings a grounded, pragmatic view of what different ad models should—and could—do.

He’s an operational-efficiency enthusiast and gets genuine joy from shaving minutes off complex workflows. He’s fluent in both the technical and non-technical sides of retail media, often translating between the two.

Outside of work, he’s a lifelong Liverpool FC fan and also loves taking early-morning walks.

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