CES & NRF 2026: Early Signals Shaping the Future of Retail Media

January 16, 2026

In retail media, time isn’t just money—it’s market share. Every extra hour between brief and go-live gives competitors room to win bids, capture audiences, and claim revenue that should have been yours. Yet many teams still operate without a predictable activation timeline, relying on manual processes and ad-hoc coordination that introduce delays at every turn.

The 72 Hour Launch: A New Standard for Retail Media Campaign Activation

December 17, 2025

Smarter Reach, Better Results: Geotargeting Is Now Live on Vantage

September 22, 2025

Today’s advertisers need more than scale. They need precision. Whether it’s promoting a grand opening, running a seasonal campaign, or reaching service-area customers, location matters. That’s why we’ve launched geotargeting in the Vantage platform.

Launch Smarter Campaigns with Smart Ad Banner Scheduling in Vantage

June 30, 2025

Vantage launches Smart Ad Banner Scheduling—giving retail media teams full control to schedule, sync, and manage banners without manual work.

Vantage and Kevel Partner to Transform Retail Media Management

January 7, 2025

Strategic partnership combines the best in retail media and orchestration layer tech to help retailers streamline operations, enhance ad personalization, and drive revenue growth January 8, 2025 – Kevel, the leading provider of API-based retail media ad serving technology, and Vantage, the Orchestration Layer for Retail Media™, have announced a partnership that allows retailers, marketplaces, and eCommerce platforms to more

What the Shift Towards Retail Media Self-Service Means for Brands

November 25, 2024

Maybe you were part of the first wave of retail media networks: the days where retailers discovered a new, high-margin line of revenue with the potential to drive unprecedented impact on gross profit. As the years have passed, the complexity in technology and operations hasn’t eased up;, competition for dollars has grown more fierce. And core to that is the

Enhancing Retail Media with Vantage and Criteo: A Seamless, Flexible Future

October 29, 2024

As retail media continues its rapid expansion, flexibility and operational excellence have become essential for success. Vantage is excited to collaborate with Criteo to offer retailers a more modular approach, enabling them to seamlessly integrate and scale their Retail Media Businesses. In addition, this collaboration helps retailers play in an expanded ecosystem of partnerships while maintaining greater control and visibility

Vantage Expands Availability of Its Industry-Leading Retail Media Orchestration Platform

October 7, 2024

TORONTO — October 7, 2024 — Vantage, the orchestration layer for retail and commerce media, today announced that its comprehensive retail media platform – which was previously available in limited release – will now be available to all retailers looking to enhance their retail media businesses. The Vantage platform allows retail partners to unlock high-margin revenue opportunities and drive growth

Retailers: Keep Your Eye on the Billion-Dollar Retail Media Prize

September 30, 2024

How many times have you spotted a trend, prepped a retail media campaign, gone through all the steps to get it live, and by the time you have everything completed and ready to launch, it is not trending anymore? Or, even worse, your competitor beat you to it. Ultimately, that revenue is lost, and your brand partners have lost confidence

Elevating the Buying Experience: Managing Omnichannel Campaigns from a Single Dashboard

September 26, 2024

Managing retail media campaigns across multiple channels—onsite, offsite, and in-store—is complex. However, with the right centralized tools, you can transform this complexity into a seamless buying experience. By leveraging a unified dashboard, retailers can consolidate all advertising efforts, streamlining media management and improving efficiency. This approach isn’t just about internal simplification; it’s about creating a consistent and engaging experience for

Vantage Welcomes Drew Cashmore to its Leadership Team as Head of Strategy

September 26, 2024

Vantage, the orchestration layer for retail and commerce media, is excited to announce the appointment of Drew Cashmore to its leadership team. With an impressive background in retail strategy, digital marketing and retail media, Cashmore brings a wealth of experience to the Vantage team, further validating the company’s position as a leader in the retail media space. Cashmore is a

3 Takeaways from the IAB Connected Commerce Summit: Retail Reimagined

September 23, 2024

We don’t have that crisp autumn weather in New York quite yet, but it still felt like back-to-school season as retail media leaders and technologists gathered at Convene this past week for a fantastic Connected Commerce Summit from The Interactive Advertising Bureau (IAB). Between the stages, breakouts, and hallway conversations, three key themes emerged as top of mind for retailers

Vantage

Vantage Blog

The future of retail media networks

CES & NRF 2026: Early Signals Shaping the Future of Retail Media

The 72 Hour Launch: A New Standard for Retail Media Campaign Activation

Smarter Reach, Better Results: Geotargeting Is Now Live on Vantage

Launch Smarter Campaigns with Smart Ad Banner Scheduling in Vantage

Vantage and Kevel Partner to Transform Retail Media Management

What the Shift Towards Retail Media Self-Service Means for Brands

Enhancing Retail Media with Vantage and Criteo: A Seamless, Flexible Future

Vantage Expands Availability of Its Industry-Leading Retail Media Orchestration Platform

Retailers: Keep Your Eye on the Billion-Dollar Retail Media Prize

Elevating the Buying Experience: Managing Omnichannel Campaigns from a Single Dashboard

Vantage Welcomes Drew Cashmore to its Leadership Team as Head of Strategy

3 Takeaways from the IAB Connected Commerce Summit: Retail Reimagined

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