Retail media has evolved in recent years from a performance channel into a core line item that touches each stage of the purchase funnel. With global retail media ad spend projected to hit nearly $197B in 2026, it’s no longer enough for marketers to measure efficiency alone. To justify the investment, brands and retailers need analytics that accurately show the impact of the spend. Better retail media analytics and measurement don’t require throwing out existing KPIs, but measuring what’s convenient doesn’t always equate to measuring what matters. 

Advertisers can easily measure how their campaigns perform in isolation. What is harder is understanding how that performance compares to the rest of the category. Share of Metrics (SOM) fills that gap by showing your share of spend, impressions, and clicks so you always know whether you are leading, lagging, or losing ground. The new Share of Metrics dashboard in the Vantage Insight Console brings this visibility into a single, intuitive view.

In retail media, time isn’t just money—it’s market share. Every extra hour between brief and go-live gives competitors room to win bids, capture audiences, and claim revenue that should have been yours. Yet many teams still operate without a predictable activation timeline, relying on manual processes and ad-hoc coordination that introduce delays at every turn.

In retail media, time isn’t just money—it’s market share. Every extra hour between brief and go-live gives competitors room to win bids, capture audiences, and claim revenue that should have been yours. Yet many teams still operate without a predictable activation timeline, relying on manual processes and ad-hoc coordination that introduce delays at every turn.

Today’s advertisers need more than scale. They need precision. Whether it’s promoting a grand opening, running a seasonal campaign, or reaching service-area customers, location matters. That’s why we’ve launched geotargeting in the Vantage platform.

Vantage launches Smart Ad Banner Scheduling—giving retail media teams full control to schedule, sync, and manage banners without manual work.