At Vantage, we’re building the most unified retail media platform on the market. It’s designed to simplify execution, improve accuracy, and scale with your business. From planning and creative to activation and reporting, every tool we build helps eliminate friction and gives retailers the control they need to succeed.

Our newest release, Smart Ad Banner Scheduling, represents a significant step forward in achieving this mission.

The Problem: Banner Timelines Are a Headache

Retail media teams and suppliers often manage dozens (if not hundreds) of creative assets during a campaign. But until now, most platforms have tied banner timing to the overall campaign flight dates, leaving no room for nuance or flexibility.

That means:

• Time-sensitive offers had to be micromanaged manually
• Banners were swapped in and out using workarounds or external trackers
• Creatives sometimes ran too early, too late, or without approval

These gaps slow down teams and introduce real risk to campaign performance and brand integrity.

The Solution: Smart Ad Banner Scheduling in Vantage

With Smart Ad Banner Scheduling, you can now assign custom start and end dates to every banner in a campaign, right within Vantage.

This gives ad ops teams, media managers, and suppliers the control they need to:

• Set exact timing for each banner with a visual calendar interface
• Align banner timing with seasonal and promotional strategies
• Quickly sync, edit, or reset schedules without leaving the platform
  

Even better, eligibility and status updates are all handled automatically through our integration with source-of-truth systems. It ensures brand safety without extra work.

Why It Matters: Unified Control Across Every Detail

With this release, Vantage continues to expand its value as a fully unified platform. It brings together all the tools and workflows retail media teams need in one place.

Whether you’re managing creative approvals, setting campaign timelines, or tracking execution mid-flight, Vantage gives you the flexibility and structure to move faster with confidence.

No spreadsheets. No disjointed tools. Just smarter workflows that scale.

Want to see Smart Ad Banner Scheduling in action? Contact us to learn more.