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Case Study: These Shoes Were Made for Advertising
Axis Tango
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Success Story

Family owned business Axis Tango caters to Argentinian Tango enthusiasts looking for high-quality dancing shoes. They partnered with Facebook Marketing Partner Vantage because they wanted automated and targeted ads that honed in on the 2.3 million Argentinian Tango fans on Facebook.
48.5x
Return on Ad Spend - DPA
33.6x
Overall Return on Ad Spend
37.3%
Click-Through Rate

Their Story: The Right Fit

Axis Tango is a luxury Argentine Tango footwear and apparel boutique. The founders search for comfortable, stylish, high-quality tango and dance shoes for themselves led to the creation of the online business. Although they started small they learned lots along the way, and are now in their 13th year of living the tango shoe lover’s dream.

Their Goal: Capitalize on Automation

As a small team Axis Tango knew that automation was essential for their Facebook marketing efforts. They already possessed stunning, high-res photos, all they needed was the right tool to help them implement dynamic, targeted and most importantly automated ads.

"Since we’re a small team, we wanted an automated Facebook ad solution we could count on to drive sales. We kicked off our Dynamic Product campaign, and couldn’t believe the results – 48.5X! After seeing the returns, we started to pay serious attention to Vantage and how we could best use it to grow our business. We saw the impact in sales almost immediately, and have been able to confidently count on recurring revenue from Vantage every month."

Gaia Banovich, Axis Tango

Their Solution: Bring Back the Best

With the help of Vantage Analytics, Axis Tango knew that 50% of its revenue came from repeat business with a Customer Frequency of 2 months. Capitalizing on this meant they needed to launch retargeting campaigns using Vantage Advertising to keep their fabulous footwear top of mind for past purchasers. Using Vantage's pre-built custom retargeting audiences, Axis Tango launched Dynamic Product and Top Customer campaigns to convert browsers into buyers and re-engage past customers. With high-res product images on site, they built beautiful Facebook ads in minutes and then left it in the capable hands of Vantage to automatically optimize them for the best possible return on ad spend.

The Results: A Shoe-In

With over a year of successful results using Vantage to advertise their beautifully crafted, luxury tango shoes, Axis Tango continues to achieve astounding results. As of August 2017, the ad campaigns have resulted in:

  • 48.5X return on ad spend for DPA campaign
  • 21.6X return on ad spend for Top Customers campaign
  • 33.6X overall average return on ad spend
  • 37.31% click-through rate
  • 90% less time spent on campaign creation
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