Vantage Technology
Our technology stack is designed to help you understand your customers and anticipate their needs by using retailer and shopper intent data to create a holistic view of the shopper at scale. By continually monitoring shopping behavior like previously viewed and purchased products, sites visited and carts abandoned, our technology uses this key data and insight to drive a continual source of recurring revenue for your business.
Seamless Integration in Minutes
Simple integration saves valuable time and money, and gives you and your partners the insight to grow your business effectively.
Delivers Personalized Shopping Experiences at Every Stage of the Customer Journey
Using massive amounts of shopper data, Vantage can unearth the customers most likely to buy from your ecommerce store and design a personalized, automated advertising experience across Facebook and Instagram mapped to each stage of the customer journey.
FULL-FUNNEL SOLUTION
ATTRACT
new customers through prospecting campaigns based on characteristics of your best customers, most common visitors and even other stores that look like you.
CONVERT
shoppers into buyers by retargeting visitors that viewed your store, looked at products, or abandoned a cart.
RE-ENGAGE
your best customers, remind them why they love you and encourage repeat purchases with retargeting campaigns that display new products, promotions, or customer favorites.
We approach our full-funnel campaign planning with data-driven strategies designed around your audiences’ actual shopping behavior.
Make Your Data Work For You
Through the power of AI and machine learning we can use your data to build and automate:
-
Audiences
Build highly-targeted audiences based on customer interest, behavior, and purchase data that update in real-time as customer behavior changes. -
Budget Recommendations
Provide strategic budget recommendations based on audience size to make sure you reach your entire audience while not over or under spending. -
Assemble Creative Tests
Test images, copy, discounts, calls-to-action, and more to determine the most successful combinations and uncover what drives your customers’ purchasing decisions. -
Optimize
Optimize campaigns based on the best performing channels, placements, audiences, budgets, and ad creative, all in real-time to ensure you’re never wasting money on underperforming ads. -
Measure and Report
In addition to metrics like reach, impressions, and clicks, you can track the total return on your ads to guide your spending. Receive detailed reporting at the ad-level that shows which ads made the most sales and how many customers you’ve acquired.