Privacy Policy

Last updated Nov 19, 2024

We have prepared this Privacy Notice to explain how, why, and when we collect data from you to provide services to our clients such as website and visitor analytics, targeted advertising, and measuring the effectiveness of targeted advertisements.

Please note that this Privacy Notice does not apply to data that we collect when you visit the Vantage website at www.gotvantage.com To learn what data we collect when you visit our website, please visit the Vantage Website Privacy Notice on this page.

About Vantage’s Services

Vantage provides website, customer and targeted advertising services for our advertiser and website publisher clients (“Advertisers”). When you visit a website operated by an Advertiser, we may collect some or all of the data described in the Vantage Service Privacy Notice. Our platform uses that data as well as other data described below to help Advertisers provide ads to you that are more relevant to you.

For example, if you visit an Advertiser’s website and shop for tennis shoes, our Platform (or another platform we work with, for example, Facebook) may later serve you with targeted ads for an Advertiser’s brand of tennis shoes as you browse the internet or use other internet-based services, such as emails.

What Data We Collect And How We Use It

We may collect the following categories of information for the purposes explained below.

Advertiser website activity: This is data about your browsing activity on an Advertiser’s website. For example, which pages you visited and when, and what items you placed into your online shopping cart.
Device and browser information: This is technical information about the device or browser you use to access the Advertiser’s website. For example, your device’s IP address, cookie string data and (in the case of mobile devices) your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID.
Ad data: This is data about the online ads we have served (or attempted to serve). It includes things like how many times an ad has been served to an individual, what page the ad appeared on, and whether someone clicked on or otherwise interacted with the ad. Generally, this information is anonymized by the service serving the ads and we won’t know if you were served an ad or not.
Data from Advertising Partners: This is data that we receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads and recognize individuals or segments of people across browsers and devices. This may include pseudonymous advertiser identifiers that some Advertisers or other third party ad platforms choose to share with us, such as your “Customer ID” with an Advertiser or an identifier associated with a hashed (not readable) version of your email address. We may work with these Advertising Partners to synchronize their unique, anonymous identifiers to our own to enhance data points about a particular unique browser or device.
Email and Postal Addresses from Advertisers: Some Advertisers choose to share actual email addresses and postal addresses or partial versions of this data about their customers with us, so that (with the help of Advertising Partners) we can help the Advertiser serve targeted ads to customers. Also, we may assist an Advertiser with sending emails to customers. We use the Advertiser’s supplied e-mail and postal addresses for the purpose of assisting that particular Advertiser. Advertisers should have permission to collect any information about you if they wish to leverage it using the Vantage Services.
Hashed email addresses: If an Advertiser allows, we may collect hashed versions of the emails that are entered on that Advertiser’s site. These hashed emails are used as an additional identifier to help us better target ads for Advertisers, including across multiple devices or browsers.

We use this data to help our Advertisers understand their website visitors and to identify and serve ads to you that are more relevant to you. We also use this data to operate, improve and enhance our services including enhancing the data points we or our Advertising Partners have about a particular user, browser, or device, or to target, optimize, cap, or synchronize advertising.

Data Sharing

We may disclose information about you:

With an Advertiser whose site you have visited: We may share information about how you have interacted with an Advertiser’s site or an Advertiser’s Ads.
With our service providers: We contract with companies who help with parts of our business operations. We require that our service providers only use your information in connection with the services they perform for us.
With service providers to our Advertisers: Our Advertisers may contract with companies who handle data (such as Advertisers’ customer lists) for them.
With our subsidiaries and related companies
In connection with legal proceedings: When we are under a legal obligation to do so, for example, to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of Vantage, our Advertisers or any other third party.
In connection with a sale of our business: If a third party acquires some or all of our business or assets, we may disclose your information in connection with the sale.

We also share hashed email addresses (or other identifiers associated with those hashes), technical data that we collect about your browsing habits and your device (such as data relating to our cookies, tracking pixels and similar technologies) with other advertising companies in the digital advertising ecosystem. This enables them and us to better suggest ads to you.

Finally, we may disclose aggregated, anonymized information with other third parties.

Pixels And Related Technologies

The Vantage platform uses tracking pixels and related technologies to provide our services for Advertisers. They enable us to identify your device when you move between different websites and applications so that we can serve or attempt to serve targeted advertising to you.

Your Choices And Opting-Out

We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:

You can opt out of receiving targeted ads served on our behalf by adjusting your browser settings or using the opt-out services on the websites that you visit. Please note that, if you upgrade your browser after having opted out, you may need to opt out again. Further, if you use multiple browsers or devices you may need to execute this opt-out on each browser or device. If you opt-out we may collect some data about your online activity for operational purposes (such as fraud prevention) but it won’t be used by us for the purpose of targeting ads to you.
Vantage complies with the Canadian Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance of Canada (DAAC). You may opt out of receiving targeted ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAAC website here.
We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt out of receiving targeted ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAA website here.
We also adhere to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt out via their Your Online Choices
Please note that when using the ad industry opt-out tools described above:
- If you opt-out we may still collect some data about your online activity for operational purposes (such as fraud prevention) but it won’t be used by us for the purpose of targeting ads to you.
- If you use multiple browsers or devices you may need to execute this opt-out on each browser or device.
- Other ad companies’ opt-outs may function differently than our opt-out.
- You can opt-out of our tracking your online activity for targeted advertising purposes (Do Not Track): We respond to “do not track” or “DNT” signals sent from your browser. If the website of one of our Advertisers receives a DNT signal, during that visit, we will not link data we collect to your browser identifier so that new data collected about you will not be used by us for targeted advertising purposes, but older data collected about you may still be used.
To opt out of receiving targeted ads that are based on your behavior across different mobile applications follow the below instructions, for iOS and Android devices:
- iOS 7 or Higher:Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting
- For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher:Open your Google Settings app > Ads > Enable “Opt out of interest-based advertising”

Opting out will not prevent you from seeing ads, but those ads will likely be less relevant because they won’t be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.

In addition, if you are located in the European Economic Area you may also have the right to access, correct or update some of the information we hold about you. You can also request that we delete your information. If you wish to exercise any of these rights, please contact us at support@gotVantage.com. Please note that in many cases, we hold identifiable information only on behalf of our Advertiser clients, and we may instead direct you to contact them.

Data Deletion & Retention

We will keep your Personal Information for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of our relationship with you. All retained Personal Information will remain subject to the terms of this Privacy Policy. You have the right to ask us to remove your Personal Information from our databases, and we will do so to the best of our ability, but it may not be possible to completely delete all your Personal Information due to technological and legal constraints (for example, when your Personal Information pertains to another User). Identifiable data collected for other purposes is held no longer than necessary for our business purposes or to meet legal requirements.

Residents of the European Economic COMMUNITY (“EEC”) AND THE UK.

If you are a resident of the EEC or the UK, you have certain additional data protection rights. Vantage takes reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information (known as “Personal Data” under the EU General Data Protection Regulation and under the UK Data Protection Act 2018).

If you wish to be informed about what Personal Data we hold about you and if you want that Personal Data to be removed from our systems, please contact our Privacy Officer per Section 10. Note that if you are an End User, we act as a data processor on behalf of our Customers and you will be required to contact the data controller directly to exercise your rights.

In certain circumstances, where we act as data controller, you have the following data protection rights:

Request access to your Personal Data (commonly known as a “data subject access request”). This enables you to receive a copy of the Personal Data we hold about you where we are the data controller and to check that we are lawfully processing it.
Request correction of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected, though we may need to verify the accuracy of the new information you provide to us.
Request erasure of your Personal Data. This enables you to ask us to delete or remove Personal Data where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your Personal Data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your Personal Data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your Personal Data where we are relying on a legitimate interest (or those of a third party) and there is something about your situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your Personal Data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your Personal Data. This enables you to ask us to suspend the processing of your Personal Data in the following scenarios: (a) if you want us to establish the information’s accuracy; (b) where our use of the information is unlawful but you do not want us to erase it; (c) where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your Personal Data to you or to a third party. We will provide to you, or a third party you have chosen, your Personal Data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your Personal Data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local Data Protection Authority.

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

CALIFORNIA PRIVACY RIGHTS.

This Section provides additional details about the Personal Information we collect about California consumers and the rights afforded to them under the California Consumer Privacy Act (the “CCPA”).

For more details about the Personal Information collected over the last 12 months, please see Section 2 above. We collect this Personal Information for commercial purposes described above. Vantage does not sell (as that term is defined in the CCPA) the Personal Information we collect.

Subject to certain limitations, the CCPA provides California consumers the right to request to know more details about the categories or specific pieces of Personal Information we collect about them (including how we use and disclose this Personal Information), to delete their Personal Information, to opt out of any “sales” of Personal Information that may be occurring, and to not be discriminated against for exercising these rights.

California consumers may make a request pursuant to their rights under the CCPA by contacting us per Section 10 below. We will verify your request using the information (including Personal Information) we have about you. Government identification may be required. Consumers can also designate an authorized agent to exercise these rights on their behalf.

Security

We apply technical, administrative and organizational security measures to protect the data we collect against accidental or unlawful destruction and loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.

International Transfers

We may transfer the information we collect about you to countries other than the country where we originally collected it for the purposes of storage and processing of data and operating our services. Those countries may not have the same data protection laws as your country.

Changes To This Privacy Notice

Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate.

Contact Us About Questions Or Concerns

If you have any questions about this Privacy Notice or our privacy practices, you can contact support@gotVantage.com.

Notice of Website Privacy Policy

Last updated May 25, 2018

We have prepared this Privacy Notice to explain how, why, and when we collect data from you on our website.

Please note that this Privacy Notice only applies to data that we collect when you visit the Vantage website at www.gotvantage.com To learn what data we collect when you visit the websites of our advertiser and website publishing clients, please visit the Vantage Service Privacy Notice on this page.

About Vantage’s Services

Vantage provides website, customer and targeted advertising services for our advertiser and website publisher clients (“Advertisers”). When you visit a website operated by an Advertiser or a third party site where we could serve an ad to you, we may collect some or all of the data described in the Vantage Service Privacy Notice. Our platform uses that data as well as other data described below to help Advertisers provide ads to you that are more relevant to you.

For example, if you visit an Advertiser’s website and shop for tennis shoes, our Platform (or another platform we work with) may later serve you with targeted ads for an Advertiser’s brand of tennis shoes as you browse the internet or through other channels, such as emails.

What Data We Collect And How We Use It

We may collect the following categories of information on our website and use them for the purposes explained below.

Website activity: Data about your browsing activity on our website
Device and browser information: Technical information about the device or browser you use to access our website. For example, your device’s IP address, and (in the case of mobile devices) your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID.
Contact Information: If you choose to provide your name, email address or phone number
Account Information: If you open an account, we will collect your username and a password and other information necessary to open and access your account
Customer Service Information: Information you may provide to customer service including survey responses
Financial Information: Credit card number or other payment account information. This information is collected directly by our payments processor and not stored at Vantage.
Third party information: We may collect additional information about you from third-party sources where we have the rights to do so.

We may use this data to:

provide Vantage services and customer support
collect fees and troubleshoot problems
prevent potential fraud and enforce our Terms of Service
customize, measure, and improve our website and services
deliver targeted marketing to you
contact you by email or phone about your account or our services including to market our services to you

Data Sharing

We may disclose information about you:

With our service providers: Companies we contract with who help with parts of our business operations. We require that our service providers only use your information in connection with the services they perform for us.
With your service providers: Companies under contract with, or acting on your behalf, who handle data (such as a customer lists) on your behalf.
With our subsidiaries and related companies
In connection with legal proceedings: When we are under a legal obligation to do so, for example, to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of Vantage, our Advertisers or any other third party.
In connection with a sale of our business: If a third party acquires some or all of our business or assets, we may disclose your information in connection with the sale.
We may also share technical data that we collect about your browsing habits and your device (such as data relating to our cookies, tracking pixels and similar technologies) with other advertising companies in the digital advertising ecosystem. This enables them and us to better target ads to you.

Finally, we may disclose aggregated, anonymized information to third parties.

Pixels And Related Technologies

Your Choices And Opting-Out

We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:

You can opt out of receiving targeted ads served on our behalf by adjusting your browser settings or using the opt-out services on the websites that you visit. Please note that, if you upgrade your browser after having opted out, you may need to opt out again. Further, if you use multiple browsers or devices you will need to execute this opt-out on each browser or device. If you opt-out we may collect some data about your online activity for operational purposes (such as fraud prevention) but it won’t be used by us for the purpose of targeting ads to you.
Vantage complies with the Canadian Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance of Canada (DAAC). You may opt out of receiving targeted ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAAC website here.
We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt out of receiving targeted ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAA website here.
We also adhere to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt out via their Your Online Choices
Please note that when using the ad industry opt-out tools described above:
- If you opt-out we may still collect some data about your online activity for operational purposes (such as fraud prevention) but it won’t be used by us for the purpose of targeting ads to you.
- If you use multiple browsers or devices you may need to execute this opt-out on each browser or device.
- Other ad companies’ opt-outs may function differently than our opt-out.
- You can opt-out of our tracking your online activity for targeted advertising purposes (Do Not Track): We respond to “do not track” or “DNT” signals sent from your browser. If the website of one of our Advertisers receives a DNT signal, during that visit, we will not link data we collect to your browser identifier so that new data collected about you will not be used by us for targeted advertising purposes, but older data collected about you may still be used.
To opt out of receiving targeted ads that are based on your behavior across different mobile applications follow the below instructions, for iOS and Android devices:
- iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting
- For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Ads > Enable “Opt out of interest-based advertising”

1. Data Deletion & Retention
We will keep your Personal Information for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of our relationship with you. All retained Personal Information will remain subject to the terms of this Privacy Policy. You have the right to ask us to remove your Personal Information from our databases, and we will do so to the best of our ability, but it may not be possible to completely delete all your Personal Information due to technological and legal constraints (for example, when your Personal Information pertains to another User). Identifiable data collected for other purposes is held no longer than necessary for our business purposes or to meet legal requirements.

Residents of the European Economic COMMUNITY (“EEC”) AND THE UK.

If you are a resident of the EEC or the UK, you have certain additional data protection rights. Vantage takes reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information (known as “Personal Data” under the EU General Data Protection Regulation and under the UK Data Protection Act 2018).

If you wish to be informed about what Personal Data we hold about you and if you want that Personal Data to be removed from our systems, please contact our Privacy Officer per Section 10. Note that if you are an End User, we act as a data processor on behalf of our Customers and you will be required to contact the data controller directly to exercise your rights.

In certain circumstances, where we act as data controller, you have the following data protection rights:
- Request access to your Personal Data (commonly known as a “data subject access request”). This enables you to receive a copy of the Personal Data we hold about you where we are the data controller and to check that we are lawfully processing it.
- Request correction of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected, though we may need to verify the accuracy of the new information you provide to us.
- Request erasure of your Personal Data. This enables you to ask us to delete or remove Personal Data where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your Personal Data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your Personal Data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Object to processing of your Personal Data where we are relying on a legitimate interest (or those of a third party) and there is something about your situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your Personal Data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
- Request restriction of processing of your Personal Data. This enables you to ask us to suspend the processing of your Personal Data in the following scenarios: (a) if you want us to establish the information’s accuracy; (b) where our use of the information is unlawful but you do not want us to erase it; (c) where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.
- Request the transfer of your Personal Data to you or to a third party. We will provide to you, or a third party you have chosen, your Personal Data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Withdraw consent at any time where we are relying on consent to process your Personal Data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local Data Protection Authority.

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

CALIFORNIA PRIVACY RIGHTS.

This Section provides additional details about the Personal Information we collect about California consumers and the rights afforded to them under the California Consumer Privacy Act (the “CCPA”).

For more details about the Personal Information collected over the last 12 months, please see Section 2 above. We collect this Personal Information for commercial purposes described above. Vantage does not sell (as that term is defined in the CCPA) the Personal Information we collect.

Subject to certain limitations, the CCPA provides California consumers the right to request to know more details about the categories or specific pieces of Personal Information we collect about them (including how we use and disclose this Personal Information), to delete their Personal Information, to opt out of any “sales” of Personal Information that may be occurring, and to not be discriminated against for exercising these rights.

California consumers may make a request pursuant to their rights under the CCPA by contacting us per Section 10 below. We will verify your request using the information (including Personal Information) we have about you. Government identification may be required. Consumers can also designate an authorized agent to exercise these rights on their behalf.

Security

International transfers

Changes To This Privacy Notice

Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate.

Contact Us About Questions Or Concerns

If you have any questions about this Privacy Notice, our privacy practices, or with Vantage generally, you can contact support@gotVantage.com.

Talk to the Vantage Team Today!