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The future of retail media networks

Vantage and Kevel Partner to Transform Retail Media Management

January 7, 2025
Strategic partnership combines the best in retail media and orchestration layer tech to help retailers streamline operations, enhance ad personalization, and drive revenue growth January 8, 2025 – Kevel, the leading provider of API-based retail media ad serving technology, and Vantage, the Orchestration Layer for Retail Media™, have announced a partnership that allows retailers, marketplaces, and eCommerce platforms to more
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What the Shift Towards Retail Media Self-Service Means for Brands

November 25, 2024
Maybe you were part of the first wave of retail media networks: the days where retailers discovered a new, high-margin line of revenue with the potential to drive unprecedented impact on gross profit. As the years have passed, the complexity in technology and operations hasn’t eased up;, competition for dollars has grown more fierce. And core to that is the
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Enhancing Retail Media with Vantage and Criteo: A Seamless, Flexible Future

October 29, 2024
As retail media continues its rapid expansion, flexibility and operational excellence have become essential for success. Vantage is excited to collaborate with Criteo to offer retailers a more modular approach, enabling them to seamlessly integrate and scale their Retail Media Businesses. In addition, this collaboration helps retailers play in an expanded ecosystem of partnerships while maintaining greater control and visibility
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Vantage Expands Availability of Its Industry-Leading Retail Media Orchestration Platform

October 7, 2024
TORONTO — October 7, 2024 — Vantage, the orchestration layer for retail and commerce media, today announced that its comprehensive retail media platform – which was previously available in limited release – will now be available to all retailers looking to enhance their retail media businesses. The Vantage platform allows retail partners to unlock high-margin revenue opportunities and drive growth
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Retailers: Keep Your Eye on the Billion-Dollar Retail Media Prize

September 30, 2024
How many times have you spotted a trend, prepped a retail media campaign, gone through all the steps to get it live, and by the time you have everything completed and ready to launch, it is not trending anymore? Or, even worse, your competitor beat you to it. Ultimately, that revenue is lost, and your brand partners have lost confidence
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Managing Retail Media Campaigns from a Single Dashboard

Elevating the Buying Experience: Managing Omnichannel Campaigns from a Single Dashboard

September 26, 2024
Managing retail media campaigns across multiple channels—onsite, offsite, and in-store—is complex. However, with the right centralized tools, you can transform this complexity into a seamless buying experience. By leveraging a unified dashboard, retailers can consolidate all advertising efforts, streamlining media management and improving efficiency. This approach isn’t just about internal simplification; it’s about creating a consistent and engaging experience for
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Drew Cashmore joins Vantage leadership team as Head of Strategy

Vantage Welcomes Drew Cashmore to its Leadership Team as Head of Strategy

September 26, 2024
Vantage, the orchestration layer for retail and commerce media, is excited to announce the appointment of Drew Cashmore to its leadership team. With an impressive background in retail strategy, digital marketing and retail media, Cashmore brings a wealth of experience to the Vantage team, further validating the company’s position as a leader in the retail media space. Cashmore is a
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IAB Connected Commerce Summit

3 Takeaways from the IAB Connected Commerce Summit: Retail Reimagined

September 23, 2024
We don’t have that crisp autumn weather in New York quite yet, but it still felt like back-to-school season as retail media leaders and technologists gathered at Convene this past week for a fantastic Connected Commerce Summit from The Interactive Advertising Bureau (IAB). Between the stages, breakouts, and hallway conversations, three key themes emerged as top of mind for retailers
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Retail Media is Everyone’s Business

September 3, 2024
Unlocking Success through Cross-Functional Collaboration Retail media is driving significant growth and creating new opportunities for brands and retailers alike. However, the true power of retail media lies not only in its ability to reach consumers at the point of purchase but also in how effectively different teams within your organization collaborate to manage and optimize these efforts. In this
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From Complexity to Clarity: Streamlining Retail Media

August 26, 2024
Retail media is an increasingly vital component of modern retail strategy, but it often comes with layers of complexity. Managing multiple media channels, technologies, and supplier relationships can create a tangled web that challenges even the most experienced retail media leaders. To stay competitive, it’s essential to simplify these complexities and leverage integrated solutions that provide strategic clarity and operational
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