6 Facebook Advertising Tips to Help You Do What You Came For – Sell!
All marketing, including Facebook ads, email, and old-school print ads, have a single goal: to sell. While this is no easy task to undertake, luckily, things like Facebook ads are making it easier than ever to market effectively. Where to begin? Here are six tips you can start using today to maximize your Facebook ads.
1. Use Visuals That Are Captivating
When you look at your Facebook News Feed, you see an unending sea of text unbroken by intrusive images, right? Or wait—is it the exact opposite of that? The currency of social media sites are visuals, so you can’t create a successful Facebook ad without them. In fact, 87 percent of all the updates shared on Facebook are photos, which is an unequivocal testament to the power of visuals on social media. Let’s 👏 Get 👏 Visual!
2. Write Compelling Copy
When writing Facebook copy, the most important thing is arguably creating interesting and relevant copy that will resonate with potential customers. A big part of this is choosing the right tone for your copy because you want the attitude and personality of your business to come through. Another big part of this is not beating around the bush: if your message isn’t loud and clear, it won’t be heard.
3. Don’t Forget to Target
What most marketers love about Facebook ads is that they aren’t blindly sending social posts and advertisements to users all over the world—rather, you can choose a very specific audience to see your ad. When you use their targeting tools, you can launch your Facebook ad with 89 percent accuracy. You can target potential customers based on a variety of specifications, including:
- Relationship status
- Apps used
- And more!
4. Testing, Testing: Is This Thing Working? You’d Better Make Sure
Multivariate testing is key for Facebook marketing because it ensures that you’re using the most effective version of your ad. The best way to understand what your customers want to hear and see from your brand is to multivariate test copy and images to see what messages are compelling enough to drive clicks and ultimately purchases. How do you do it? Well, you could use Ads Manager to do it yourself, OR you could use a tool like Vantage to save you the 20 hours a month it would take to run effective tests on your own. Vantage can help you multivariate test hundreds of ads in minutes to target customers on Facebook and Instagram.
5. Pick the Right Placements
Facebook has a variety of different placement options that are available for ads, and you want to make sure that your marketing has the best impact by choosing the ideal placement. Placement options include Desktop or Mobile News Feed ads, Right-Hand Column, Audience Network ads for in-app and Web Browsing ads, and Instagram ads. To promote an app or increase web traffic, use mobile ad placements. To promote a product, use a carousel ad, which is available for desktop and mobile newsfeed ads
6. Optimize the Campaign
Like anything you do online, your Facebook ads should be optimized for performance. The main way to do this is to continually check in on the ads, placements, and channels that are performing best and shift budgets around accordingly. It’s also important that you include a highly visible call to action, and to have a clearly defined marketing goal for each ad, so it’s easy to track your progress.
(Psst – just in case you didn’t know and wanted to save the enormous amount of time it would take to become a Facebook expert, Vantage auto-optimizes you ad campaigns for you every hour, so you don’t have to! Spend time running your business instead of mastering Facebook – that’s what we are here for!)
Facebook ads are a great way to reach out to existing customers, find audiences like your ideal customer, and reach new markets to make sales. But using Facebook ads means using best practices to ensure you don’t waste money on bad ads, and these tips will get you on your way to maximizing the power of Facebook marketing to help you sell more products/services to more customers.