5 Shopify Stores That Are Killing It at Ecommerce
Shopify is one of the most popular ecommerce platforms today – and it’s not hard to see why. With so many easy ways to customize and expand your store, Shopify gives you all the keys to setting up a successful business. Believe it or not, Shopify doesn’t only cater to small and medium sized ecommerce businesses, they also have another version of their platform called Shopify Plus that caters to high volume stores. Are you looking into starting your own ecommerce business or just looking for inspiration for your existing store? We’ve got you covered! Here are our picks for 5 stores that are killing it at the ecommerce game on Shopify!
Leif is a thoughtfully run ecommerce business chalked full of charming and beautiful knickknacks ranging from artisanal soaps and bath salts to minimalist inspired jewelry to olivewood serving utensils. What we love about Leif is it’s bright and simple design. They also boast clear, high-quality product photos that showcase their products beautifully. Product photos are so important for ecommerce retailers and well worth the investment in either a photographer or a high-quality camera. Leif successfully uses a simple approach to highlight the incredible products they offer. Furthermore, their user experience is seamless. You clearly have your cart with item count displayed at the top of the screen the follows you across pages, conveniently with a ‘check out’ button right beside. Navigating this website, contacting or connecting socially with the store is a breeze! Those are just a few of the reasons we think Leif is killin’ it.
Mollyjogger, is an authentic heritage brand, based in the Ozark Mountains, celebrating the region’s unique history of outdoor recreation and folklore. Despite their traditional ideals and origin story, Mollyjogger boasts a modern and terrifically functional website. Easy to navigate, bright and riddled with high-quality photos, this website is any tech-savvy outdoorsman’s dream! We love that Mollyjogger makes their story and the history behind their name such an integral part of their brand which is evident in the websites design and color scheme. Another aspect Mollyjogger excels at is their social media game. Artfully displayed in tiles at the bottom of the homepage display their most recent Instagram photos in a cool collage pattern. They’ve chosen high-resolution photos that are made up of either products they carry, on-brand graphic and imagery or re-grams of customer’s posts. With over 7000 followers they’re definitely doing something right! Mollyjogger’s website offers a great balance of remaining traditional and true-to-brand while successfully creating a sophisticated and easy to use website.
3. Pure Cycles
There’s no limit to what people will buy online, whether it be a birthday card or you know, a bicycle. Pure Cycles boasts, “Pure Cycles recognizes that [not every city is created equal] and offer a variety of frame, geometry, and gearing options so whether you live in a mountainous metropolis or a sea-level suburb, [they’ll] have the bike that’s perfect for you.” Their store is full of stunning images depicting cycles they offer, inspiring scenery and of course – their promotions. Not only that but there’s a pop-up that displays while you navigate their site that uses gamification to nudge customers into purchasing at Pure Cycles.
Another interesting thing you’ll notice on their site is that they offer not only their phone number but the option to text them. No one likes to talk to an automated machine or wait 45min for a brief answer, having the option to text questions or concerns makes this an awesome modern innovation for ecommerce businesses. Plus, they use one of our favorite customer success tools for any ecommerce business – Intercom! As it appears, Pure Cycles has their customer service on lock, which is important when you’re trying to convince savvy cyclists to buy from you online.
Every sartorial enthusiast knows the name Mansur Gavriel, so it may surprise you that their website is powered by Shopify. Shopify doesn’t just cater to smaller ecommerce businesses; they host a bevy of big names including Tesla Motors! Mansur Gavriel has a beautiful minimalist page that doesn’t overcomplicate thing. Their background rotates funky modern imagery peppered with their latest bags and clutches. Their philosophy of simplicity is also applied to their navigation as well which has options for their latest season, bags, shoes and their NYC location – that’s it! Shipping costs for any ecommerce store make a huge impact on abandoned carts and sales, and it’s clear Mansur Gavriel knows this. Throughout your shopping experience, a small shipping header follows you around to keep their free shipping in North America and affordable shipping worldwide top-of-mind. We love their ecommerce approach and their success in the fashion world speaks for itself.
5. MVMT Watches
If this brand hasn’t popped up on your Instagram feed already allow us to explain MVMT Watches. In 2013, two watch enthusiasts (Jake Kassan & Kramer LaPlante) dropped out of college with the dream of reinventing the watch industry. Tired of big brand markups, the duo set out to create a direct to consumer model. Due to enormous fan support, they became the second highest crowd-funded fashion brand in 2013. Through the amazing engagement of their fans, they have established a growing community on social media amassing 1.5 million followers. What’s awesome about MVMT is that they capitalized on Instagram marketing and absolutely nailed it. With almost 800k followers on Instagram, they know what they’re doing! The brand capitalized on Instagram marketing and honed in on their target demographic and strategically gained presence with the right people. What’s more is that they even have a page on their website called, ‘Shop Insta’ that showcases all of the items they’ve posted on their account knowing that people will flock from their page to their website to purchase and have made that transition seamless.
With so much great inspiration shown by these brands, we hope that we’ve been able to provide some inspiration to take your ecommerce businesses marketing tactics to the next level. What are some of your favorite ecommerce businesses that are killing it on Shopify?