Ecommerce Marketing Calendar – Be There When Your Customers are Shopping!
There are so many important dates for an ecommerce business owner. While preparing for holidays and developing a sales plan with a competitive edge, the key to an effective marketing strategy is planning in advance. So, how do you go about this? With a comprehensive ecommerce marketing calendar.
The first aspect to take into account is what type of business you are. It’s important to be realistic about what you can offer in regards to time. For example, do you drop-ship goods from China? Then it’s probably not a best practice to be promoting your Christmas sale on December 22nd. The key is early and often. Don’t wait until December to start your marketing plan. If you need 1+ week(s) to get your product to customers, there’s no use in pushing your Christmas sale that late in the game. However, if you have the ability to offer next day shipping you should definitely keep your marketing efforts going strong right up until Christmas. It’s essential to take your production and shipping times into account when developing your holiday marketing plan.
If you think there is such a thing as planning too early then take this into consideration. According to Google Trends, people started searching ‘Christmas Gifts’ at the end of August! Don’t let that statistic intimidate you though, to help you stay on top of the most important ecommerce holidays and benchmarks, we’ve created this handy Ecommerce Marketing Calendar to keep you on your toes.