- October 2, 2018
- Advertising, Analytics, Customer Spotlight, Ecommerce, Marketing, News, Vantage
Diving Into Our First Pilot With Walmart
Collaboration drives new partnership and business models.
Retail will never be the same.
Key Audiences Targeted for Marketing:
- Brand-loyal shoppers
- Competitor-loyal shoppers
- Value shoppers
- Abandoned carts
- Lookalike audiences
- Real-time sales, conversions, abandoned cart and repeat customer rate
- Kimberly-Clark percentage of cart size, product affinities, weighted cart ranking
- Optimized ad spend across loyal customers, competitors’, and undecided shoppers
- Tested thousands of variations of ads, optimized in real-time, driving increased sales
- Key shopper segments and their shopping habits
FOR MORE INFORMATION ON THE PROJECT, WHAT WE ACHIEVED, AND A DEMO OF THE VANTAGE DIGITAL CO-OP PERFORMANCE MARKETING PLATFORM, CONTACT VANTAGE TODAY.