- April 2, 2019
Lowe’s: Vantage Generates New Shoppers And Sales With Lowe’s Marketing Partnerships
Home improvement giant Lowe’s used the Vantage Digital Co-op Advertising Platform to create new partnerships with thousands of brands and drive sales growth together.
One of the key results of Lowe’s collaboration with Vantage was a huge Return On Ad Spend (ROAS) from innovative brands Swiss Krono USA, and Cub Cadet.
“We know that two things are occurring in home improvement. Number one, customers are much more likely to go online to research a purchase even though that purchase may be made in the store… We also understand
that ecommerce gives us the best opportunity to show our customers a depth and breadth of product assortment and selection that we cannot replicate in the store.” – Lowe’s CEO Marvin Ellison
“The numbers are incredible. For example, retargeting campaigns with ROAS in the stratosphere, make working with Vantage a no-brainer for Lowe’s.” – Scott Simon, Online Merchandising & Customer Experience, Lowe’s