FreshDirect: Vantage Unlocks New Shopper Marketing Dollars For Growing Customer Base

Online grocer FreshDirect used the Vantage Digital Co-op Performance Advertising Platform to exceed their online traffic and conversion targets quickly, with minimal investment.

One of the key results of FreshDirect’s collaboration with Vantage was a huge Return On Ad Spend (ROAS) from a retargeting campaign for Kimberly-Clark’s Cottonelle brand.

“Vantage has given us a new way to connect with our vendors and get the most out of our retail data. With Vantage we are able to generate real-time insights and new growth with every launch.”
– Michelle Harmon-Madsen, SVP Brand Partnerships, FreshDirect

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