- August 28, 2023
Powering the Business of End-to-End Retail Media Programs, Vantage Debuts The Vantage One Platform at Groceryshop
Top 10 global retailer set to leverage the Vantage One Platform, the most complete retail media platform, featuring offsite and onsite advertising
LAS VEGAS, Nevada—August 28—Powering the business of end-to-end retail media programs, Vantage debuts the Vantage One Platform at Groceryshop and announces a business partnership with one of the largest retailers in the U.S. to leverage the innovative platform in 2024.
Vantage helps retailers rapidly launch and scale their retail media networks through its Vantage One Platform: A unified platform that seamlessly encompasses onsite and offsite advertising, including the ability to help retailers manage every aspect of their retail media programs. The Vantage One Platform also includes self-service and managed service options.
Parallel to the platform unveiling, Vantage announced a business partnership with a top 10 global retailer to leverage the Vantage One Platform in 2024. Vantage will support the retailer’s self-serve and managed services for offsite advertising as part of the partnership.
“We looked into the ecosystem of retail media platforms and found that there are very few platforms that could fulfill our onsite and offsite needs,” said the Strategy and Analytics Lead from the top 10 global retailer.
“We looked at all of them and even had a leading strategy consulting firm run an analysis. They agreed: The Vantage One Platform is the solution to power our retail media network.”
The Vantage One platform powers all aspects of running a retail media program while continuously optimizing them with artificial intelligence to integrate with the broader business, including finance and your vendor partners. Other key features include:
- Brand business insights & analytics
- Media sales & order management
- Media planning
- Audience creation
- Creative editing
- Unified onsite & offsite campaign builder
- Spend & placement optimization
- Brand-level attribution & reporting
- Billing & reconciliation
- Legal & compliance
The Vantage One Platform provides retailers with a single platform to deploy media across offsite and onsite channels while enabling the flexibility and ease-of-use for brands to engage with the retail media network and spend through advertising commitments. With the Vantage One Platform, retailers can finally scale retail media programs with AI-powered technology and reduce the strain on internal teams currently working across multiple solutions.
“Vantage is proud to finally offer the industry the first unified retail media platform that serves the whole business of launching or scaling a retail media program,“ said Aran Hamilton, CEO and Co-Founder of Vantage.
Groceryshop attendees are invited to learn more about the Vantage One Platform, or have some refreshments by visiting the Vantage Podcasting Studio, located at The Beach Cabanas West Lagoon in Mandalay Bay, Las Vegas, or guests can contact Sales@gotvantage.com to set up a meeting time.
Vantage helps retailers rapidly launch and scale their retail media networks with the Vantage One Platform: A unified platform that enables retailers to run onsite, offsite, and offline advertising seamlessly, with self-service and managed service options. By leveraging artificial intelligence capabilities within the Vantage One Platform, retailers can transform their first-party data into valuable insights and automatically translate them into revenue-driving actions. Vantage offers an industry-leading combination of end-to-end support for the growing retail media organization and turnkey advanced advertising capabilities that empower retailers to establish a top-tier retail media program within a fiscal quarter. Vantage has been a retail media partner for major retailers and over 20,000 brands across 128 countries for 10 years. Leaders like The Home Depot, FreshDirect, Longo’s, Kimberly-Clark, Unilever, and Reckitt have trusted Vantage to maximize their retail media investments. To learn more, visit gotvantage.com.