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Optimizing Your Social Media Channels for Ecommerce Growth

Social media isn’t just for finding old high school friends and sharing pictures of grumpy cat; for ecommerce, social networks are another avenue for driving ecommerce growth. Take, for instance, the fact that a company can use social media to reach out to potential customers all over the world, guided by likes and retweets and groups. Social media can be a primary tool for drumming up new traffic and ecommerce growth, and today we’re going to talk about a few ways you can take advantage of this!

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Start with Great Content That’s Visually Driven and Optimized

Social media is content driven, so if you want to increase growth via social media, then you need to focus on creating excellent content that’s worthy of being shared. Let’s start with a few pointers about what makes great content. It should be:

  • Informative and educational
  • Interesting and fun
  • Engaging and thought-provoking
  • SEO optimized with high-conversion and long-tail keywords
  • Visuals like graphics, images, and video
  • Relevant and resonate with your target audiences  

Once you’ve got your content, be sure to pace its release across your social channels by creating a schedule and ensure you share it widely on all your social platforms. To make it simple, use a handy app like Buffer or Sprout Social to pre-schedule content!

Use Social Spaces to Engage Customers

Today’s customers are just as likely to go to your Facebook page with issues or praises as they are to visit your website or call you. So, it’s essential to engage customers on social media, start conversations, and respond to customer service issues that are brought up. Social media isn’t the medium for selling; rather, it’s the platform you should use to curate and hone your brand, showcase exciting and new products, remind customers that you’re around, and make sure that customers are getting the attention they need. We promise if you have more of a focus on these areas of your business, sales will flood in naturally.

Encourage Customer Reviews and Testimonials

For modern shoppers, testimonials and reviews are paramount when it comes to making purchases –  90% of consumers take reviews into consideration when buying products! Social media is an ideal location for you to cultivate reviews and testimonials from happy customers, and you can incorporate these comments into your blogs, social media posts, web page content, landing pages, catalogs, and marketing materials. Even if your customers leave unhappy comments, use it as an opportunity to showcase your stellar customer service skills and hear out their grievances in a patient and cooperative manner. It’s important to leave negative reviews up in order to not only show your customer service skills, but also prove that your comments and praise are legitimate. 

Attract More Followers

One of the coolest things about social media is that there are an infinite number of new potential customers for you to attract, engage, and ultimately convert. There are a plethora of avenues through which you can reach out to new people, including through friends of your customers, people who like similar products, groups, special interest pages, sharing widgets (like a Facebook Like button), and by joining conversations. And once you connect with those people through social media, you can work toward converting them into customers.  

Take Advantage of Social Media Advertising

Social media advertising is one of the biggest things in digital marketing today, and there are a number of ways it can benefit your ecommerce business. One of the greatest things about social media advertising is that it’s highly targeted, so you can pick the exact audience you want seeing your ads based on likes, demographics, interests, behaviors, groups, and tons of other factors. In essence, advertising on social sites is a great way to attract more traffic, make more sales, and get more followers.

Social media is an incredible tool for businesses, the main reason being that so many people use it. Facebook alone has more than 1.8 billion users, which means that there’s an endless number of customers out there on social outlets that you can find and target. Using a tool like Vantage can help you quickly and easily build data-driven advertising campaigns using your store’s very own data across Facebook and Instagram. The best part is – we auto-optimize the ad campaigns for you, so that you can focus on the business and not being an advertising expert! 

By creating great content, engaging your customers with that content, actively reaching out to new potential customers, and providing timely and considerate customer service on these sites, you can turn social media into one of your biggest drivers of ecommerce growth.


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