Their Story: Getting Paid, Made Easy
Their Goal: Going Beyond Brand Awareness
Vantage exceeded our expectations by not only increasing brand awareness but also driving sales. Their easy-to-use platform minimized our time spent on campaign creation and provided extremely effective campaigns as a result. We can definitely say Vantage was a key component in our brand's success.
Their Solution: Always. Be. Testing.
Originally, Dream Payments was looking to increase brand awareness and ramp up their recognition. What they found was that people were incredibly responsive and as a result began seeing far more conversions than they had expected.
As Dream Payments caters primarily to small businesses, they noted that these clients are heavily engaged and tend to ask a lot more questions. They stipulated this as a key differentiator with their business and wanted to ensure that customer support and client relationships were at the forefront of their marketing efforts. Naturally, that means a strong social media presence.
To figure out the right message that resonated with their customer base, Dream Payments performed a wide variety of A/B testing. The testing process was made easy thanks to Vantage's incredibly user-friendly platform saving the Dream team both time and money on their marketing efforts.
The Results: Customer-Focused
Thanks to Dream Payments extensive A/B testing they now know exactly what their customers are looking for and can apply their learnings to other areas of their marketing. The Dream team saw a dramatic increase in revenue as well as accomplishing their initial goal of increased brand awareness.
- 12.2X Return on Ad Spend
- 16% Click Through Rate on Ads
- 90% Less Time Spent on Campaign Creation