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Case Study: Keeping Customer Service Paramount
Dream Payments
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Success Story

Dream Payments teamed up with Vantage to perform a variety of A/B tests to determine what their customer base responded best to which resulted in a 12.2X return on ad spend.
12.2x
return on ad spend
16%%
click through rate on ads
90%
less time spent on campaign creation

Their Story: Getting Paid, Made Easy

Dream Payments is a cloud-based payment platform combined with mobile point of sale devices that allow merchants to accept credit and debit cards, access rich analytics and reports, and provide digital receipts to customers.

Their Goal: Going Beyond Brand Awareness

Dream Payments had recently taken their marketing internal and was looking for a comprehensive tool to manage their advertising efforts and provide detailed reports on their business to inform their future marketing and business efforts.

Vantage exceeded our expectations by not only increasing brand awareness but also driving sales. Their easy-to-use platform minimized our time spent on campaign creation and provided extremely effective campaigns as a result. We can definitely say Vantage was a key component in our brand's success.

Christian Ali, Dream Payments

Their Solution: Always. Be. Testing.

Originally, Dream Payments was looking to increase brand awareness and ramp up their recognition. What they found was that people were incredibly responsive and as a result began seeing far more conversions than they had expected.

As Dream Payments caters primarily to small businesses, they noted that these clients are heavily engaged and tend to ask a lot more questions. They stipulated this as a key differentiator with their business and wanted to ensure that customer support and client relationships were at the forefront of their marketing efforts. Naturally, that means a strong social media presence.

To figure out the right message that resonated with their customer base, Dream Payments performed a wide variety of A/B testing. The testing process was made easy thanks to Vantage's incredibly user-friendly platform saving the Dream team both time and money on their marketing efforts.

The Results: Customer-Focused

Thanks to Dream Payments extensive A/B testing they now know exactly what their customers are looking for and can apply their learnings to other areas of their marketing. The Dream team saw a dramatic increase in revenue as well as accomplishing their initial goal of increased brand awareness.

  • 12.2X Return on Ad Spend
  • 16% Click Through Rate on Ads
  • 90% Less Time Spent on Campaign Creation
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