New Collaboration Between Retailers and CPG Brands - Ecommerce Will Never Be the Same.
Vantage and retail partners are leading change with a breakthrough model in path-to-purchase. Vantage is helping CPG brands and retailers to collaborate and drive more profitable, performance ecommerce.
How It Works
Winning at Ecommerce from All Angles
- Psychometric Ad Targeting
Using retailer data, Vantage works with CPG brands and retailers to build audiences based on psychometric profiles. Psychometrics can help us understand the drivers and motivations for your customers. Vantage helps you focus on why your customers are there, what’s driven them to be interested in your brand, and/or when they might buy from you. Vantage can even guide the messaging for those customers ready to switch from your competitor.
- Monetize Store Traffic
Drive customers to the retailer’s store using data-driven advertising campaigns across Facebook and Instagram.
- Data and Insight Delivery
Vantage delivers CPG brands more insight into what they can do to support ecommerce operations, ultimately creating the perfect partnership.