Connecting Brands to Customers with Intelligent 1:1 Marketing
Vantage helps brands connect with customers on a 1:1 level to provide a truly personalized shopping experience. Our solutions allow brands to leverage data and apply Artificial Intelligence (AI) to the four Ps of marketing:
Collaborate with the world’s top retailers to connect with more consumers and grow your customer base
Retail Media Networks
Vantage is innovating with leading brands and retailers, to deliver digital co-op advertising, in a collaboration that has never been done before.
Vantage acts as a trusted intermediary and connects retailer and shopper intent data to create a holistic view of the shopper at scale. This insight helps brands and retailers engage consumers at each stage of the buyer’s journey.
Retail Media Networks from Vantage provide brands with more insight into what they can do to support ecommerce operations and dramatically increase sales on your retail partners’ sites.
Success Story | Kimberly-Clark Innovates with Retail Media Networks
Find out how Kimberly-Clark is working with retailers to innovate and disrupt the retail industry by participating in new Retail Media Networks powered by Vantage. Watch this video to hear Tony Long, Global Ecommerce Capability Lead for Kimberly-Clark discuss the new types of collaboration between leading brands and retailers that's driving profitable, performance ecommerce.
Deliver personalized brand experiences across the entire customer journey
Vantage makes it easy for brands to own the customer experience and grow online stores using AI, advanced analytics with psychometric profiling, and programmatic advertising solutions. We help brands focus on why your customers are there, what’s driven them to be interested in your brand, and when they have the highest probability of buying your product.
With this key data and insight, Vantage builds a direct-to-consumer journey that helps brands understand shopping behaviors, multivariate test, and personalize content through highly targeted and automated online marketing that builds a loyal and active customer base.
Don’t devalue your brand with one-size fits-all promotions
Vantage delivers leading brands the ability to dynamically test and optimize their direct-to-consumer efforts with our state-of-the-art dynamic promotions engine.
Personalized promotion targeting helps brands focus on volume, revenue, and profit without wasting money on a one-size-fits-all promotion.
Using real-time shopper intent behavior and Artificial Intelligence, the Vantage Dynamic Promotion Engine can recommend appropriate promotional offers and discounts to help you identify the type of promotions to offer on a 1:1 level to save margins and increase sales.
Access valuable insights in real-time and take immediate action to optimize
Advanced Analytics and Reporting
Vantage arms the world’s largest brands with the data and insights they need to innovate and stay competitive in today’s retail environment.
Vantage delivers real-time business intelligence to help you generate more revenue, anticipate your customer’s needs, and measure impact across retailers to better understand product performance and close the loop.
Uncover hundreds of ecommerce insights across performance metrics, product sales, and customers. Instantly track Key Performance Indicators like Abandoned Cart Rate, Repeat Customer Rate, Average Order Value, and others to build and automate high-quality ecommerce reports.
Quickly visualize future trends to support strategic planning with Vantage Forecasting.