Director / Head of Marketing

We are seeking an experienced and dynamic Head of Marketing to lead marketing efforts at Vantage. As the Head of Marketing, you will play a crucial role in shaping our brand, driving customer acquisition, and elevating our presence in the market. You will have the opportunity to build a talented team and contribute to the growth and success of our company.

Responsibilities Include:

• Develop and execute a comprehensive marketing strategy that aligns with Vantage’s business objectives and drives brand awareness, customer acquisition, and revenue growth.
• Build and lead a high-performing marketing team to deliver on the strategy, including overseeing their day-to-day activities, setting goals, and providing guidance and mentorship.
• Oversee creation of key materials that support sales across four dimensions: partner-led initiatives, industry conferences and Vantage events, outbound and inbound opportunities.
• Collaborate closely with cross-functional teams to ensure marketing initiatives are aligned with product development, sales, and customer success efforts.
• Create and manage marketing campaigns across various channels including email and content marketing, digital, and social media.
• Develop and maintain the Vantage website ([www.gotvantage.com](https://www.gotvantage.com)), ensuring it is up-to-date, user-friendly, and optimized for lead generation.
• Drive thought leadership in the industry by creating and promoting insightful content, webinars, and events that showcase Vantage’s expertise.
• Analyze marketing performance metrics, track KPIs, and use data-driven insights to continually refine and optimize marketing strategies.
• Manage the marketing budget effectively to maximize ROI and meet set goals.
• Stay updated on industry trends, competitive landscape, and emerging technologies to identify new opportunities and keep Vantage at the forefront of innovation.
• Represent Vantage at industry conferences, events, and in interactions with clients and partners.

Required Skills:

• Proven track record of at least 5 years in a senior marketing leadership role, preferably within enterprise retail SaaS or martech.
• Strong understanding of the retail industry and of media solutions.
• Demonstrated success in developing and implementing effective enterprise marketing strategies.
• Strong leadership in digital marketing, including SEO, SEM, social media, and content marketing.
• Excellent leadership and team management skills with a track record of building and nurturing high-performing teams.
• Exceptional communication and presentation skills.
• Analytical mindset with the ability to make data-driven decisions.
• Creative thinker with a passion for fun, innovation and being at the forefront of an industry.
• Ability to work calmly in a fast-paced, dynamic environment.

About Vantage 

Vantage plays in a $250BN addressable market in North America that is seeing significant disruption. Retailers are transforming their digital marketing practices to drive customer acquisition and are looking for new profit centers in retail media networks.

Vantage is uniquely positioned in this space, having established a technology platform that is custom built for retail media. We offer the only turnkey platform for integrated retail media networks. We significantly out-perform online media benchmarks by leveraging automation, machine learning, and AI. Ours is the market-leading platform and we have real traction with some of the biggest names in retail.

We are excited to expand the team and take the company to the next level. You would have the opportunity to get in early and obviously that comes with great possible financial upside, but it also comes with an opportunity to shape the culture of the team. So, we’re picky about the people we invite to join the journey. We’re looking for true team players, not lone wolves, or temporary hired guns. We are professionals with a passion for doing great work and driving real success for Vantage and our clients.

Headquartered in Toronto but working fully remotely, the Vantage team is diverse, creative and fun. Our belief is that our strong commitment to diversity & inclusion enables Vantage to be better. We also believe that people are happiest and can accomplish the most amazing things when they have the freedom and flexibility to customize their work and life environments, and can take on huge, stimulating challenges with fantastic colleagues.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into building a team.  Vantage offers a full range of medical, dental, and vision benefits.  All employees are also owners, as everyone is enrolled into the Vantage Employee Stock Option Plan.  Vantage provides strong maternity / parental leave benefits in all jurisdictions. Vantage also offers numerous well-being programs, education assistance, development courses, and discount programs with participating partners.  As for time off, Vantage employees enjoy generous vacation, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time, and other time off are provided consistent with relevant jurisdictions and company policies.

Reasonable accommodations are available to job applicants on request and throughout the application process.

We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.

If you are a results-oriented marketing leader with a passion for technology and a desire to drive growth in the retail industry, we encourage you to apply and join us in shaping the future at Vantage.

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for the Head of Marketing role via the job post at https://vantageanalytics.applytojobs.ca/marketing/28722

Location: Remote (Eastern Standard Time; GMT-5)