Their Story: The Right Fit
Their Goal: Capitalize on Automation
"Since we’re a small team, we wanted an automated Facebook ad solution we could count on to drive sales. We kicked off our Dynamic Product campaign, and couldn’t believe the results – 48.5X! After seeing the returns, we started to pay serious attention to Vantage and how we could best use it to grow our business. We saw the impact in sales almost immediately, and have been able to confidently count on recurring revenue from Vantage every month."
Their Solution: Bring Back the BestWith the help of Vantage Analytics, Axis Tango knew that 50% of its revenue came from repeat business with a Customer Frequency of 2 months. Capitalizing on this meant they needed to launch retargeting campaigns using Vantage Advertising to keep their fabulous footwear top of mind for past purchasers. Using Vantage's pre-built custom retargeting audiences, Axis Tango launched Dynamic Product and Top Customer campaigns to convert browsers into buyers and re-engage past customers. With high-res product images on site, they built beautiful Facebook ads in minutes and then left it in the capable hands of Vantage to automatically optimize them for the best possible return on ad spend.
The Results: A Shoe-In
With over a year of successful results using Vantage to advertise their beautifully crafted, luxury tango shoes, Axis Tango continues to achieve astounding results. As of August 2017, the ad campaigns have resulted in:
- 48.5X return on ad spend for DPA campaign
- 21.6X return on ad spend for Top Customers campaign
- 33.6X overall average return on ad spend
- 37.31% click-through rate
- 90% less time spent on campaign creation