Success Story

The New York City-based menswear brand teamed up with Facebook Marketing Partner Vantage to launch a dynamic ad campaign that would promote its product catalog to website visitors, resulting in a 21X return on ad spend.

21x

return on ad spend

17.17%

click- through rate

90%

less time spent on campaign creation

Their Story: Fit – Quality – Character

Corridor is a New York City-based brand conceived from a simple idea: to create engaging yet classic pieces that can be worn season after season. Its central focus is to design clothes that are not led by trends, but by fit, quality and character. Creating well-fitted garments with understated details remains Corridor’s primary objective.

Their Goal: Risk Adverse

Corridor was looking for low-risk ways to generate revenue for its online store. As a small business, it needed to be able to test marketing channels and understand the value before heavily investing.

Facebook advertising, especially dynamic ads, are very compelling. With the help of Vantage, we could launch campaigns with minimal risk, that were both highly targeted and automated to maximize ROI. It was clear within a few days of running ads that Facebook had Corridor’s audience, and Vantage knew how to find and market to them.

– Dan Snyder, Corridor

Their Solution: Dynamic Shopping

Working with Facebook Marketing Partner Vantage, Corridor launched a retargeting campaign with dynamic product ads to encourage people to return to its store and make a purchase.

With the click of a button, Corridor could effortlessly launch dynamic product ads without needing to integrate its entire product catalog to Facebook itself; a task that would normally require an enormous time commitment to complete and maintain.

Vantage’s custom dynamic product audience is designed to retarget anyone who viewed a product or added it to a cart, but did not purchase. It then displays highly-targeted ads using the audience that contain products they have already viewed, making the ads more relevant and reaching shoppers with the right product at the right time.

The Results: Low-Risk, High Reward

Vantage enabled Corridor to manage its advertising efforts in a low-risk way, while receiving extremely high rewards. The campaign, which launched in April 2016 resulted in:

21X return on ad spend
17.77% click-through rate on ads
90% less time spent on campaign creation