Full-Funnel Marketing For Ecommerce: Why It’s Critical To Map Your Ads to Your Sales Funnel

 The funnel is a well-understood marketing concept that’s split into three stages—each of which presents businesses with a unique set of challenges. At the top, businesses generate awareness. In the middle, they nurture potential customers. And at the bottom, they re-engage past customers to buy more.

To help you better understand the importance of a full-funnel marketing strategy for your store, we’ve put together this guide showcasing the different needs customers have at each stage of the funnel, and why it’s critical to target your ads accordingly to grow your business.

Download our guide now to learn all about the three stages of your funnel and why they make a trifecta for return on ad spend.