Smarter Reach, Better Results: Geotargeting Is Now Live on Vantage

Today’s advertisers need more than scale. They need precision. Whether it’s promoting a grand opening, running a seasonal campaign, or reaching service-area customers, location matters. That’s why we’ve launched geotargeting in the Vantage retail media platform.

You can now define, manage, and optimize campaign reach by ZIP and postal code, designated market areas (DMA), province or state across Meta, Google, and Pinterest.

What You Can Do with Geotargeting:

• Target service-specific regions:
  Ideal for contractors or home service providers who exclusively serve specific ZIP codes. Focus spend where it counts and exclude where it doesn’t.
• Promote local events or store openings:
  Whether it’s a single store or a city-wide promotion, geotargeting helps deliver relevant messages to people who are nearby.
  
• Respond to seasonality or weather trends:
  Easily adjust location targeting as conditions shift. For example, you can pause campaigns in regions hit by snowstorms or ramp up in high-demand areas.
  
• Set up large-scale campaigns in seconds:
  Upload thousands of ZIP codes at once. No more manual workarounds or spreadsheet stitching.

Built for Scale and Simplicity:

With this release, advertisers can:

• Select and exclude specific geographies
• Upload bulk location data
• See clear platform-specific rules and limits
• Manage location targeting across Meta, Google, and Pinterest in one place

What Is Geotargeting in Retail Media?

Geotargeting is the ability to deliver ads based on where shoppers live, work, or shop. Instead of wasting spend on audiences outside your service area, you can narrow in on specific ZIP codes, DMAs, or states. In retail media, this means your message reaches the right people in the right places, whether that’s driving traffic to a local store, promoting region-specific offers, or ensuring campaigns align with real-world demand.

Why It Matters for Retailers:

Geotargeting helps unlock high-intent ad spend from advertisers with localized needs such as home services, regional brands, or event-based campaigns. It also gives retailers more control, greater flexibility, and improved performance across campaigns.

Ready to Get Started?

Need a walkthrough or want to learn more? We’re here to help. Let’s make your campaigns more relevant and more effective.