Vantage and Triangle Retail Media Partner to Expand Retail Media Reach

TORONTO – March 19, 2026 – Vantage, the only end-to-end retail media orchestration platform, today announced a strategic partnership with Triangle Retail Media (TRM), the retail media network of Canadian Tire Corporation. The partnership marks another major milestone in Vantage’s mission to power the next generation of retail media networks, equipping TRM with the unified infrastructure needed to activate its rich first-party data across a full suite of omnichannel advertising channels.

The Vantage platform serves as TRM’s core technology infrastructure, unifying first-party audiences, omnichannel advertising inventory, campaign management, creative, optimization, measurement, and billing within a single enterprise-grade operating system. This integrated approach eliminates fragmented tooling and enables retailers who partner with Vantage to scale their media network efficiently, activating advertising across onsite, in-app, email, in-store, and offsite media channels, including sponsored listings, onsite placements, in-app experiences, and offsite audience extension.

“Retail media networks face mounting pressure to deliver both operational efficiency and measurable results at scale,” says Aran Hamilton, Founder and CEO of Vantage. “Our partnership with Triangle Retail Media demonstrates what’s possible when you combine powerful first-party data with unified infrastructure and workflows. We’re providing TRM with the technology and strategic expertise to accelerate their roadmap, enhance the experience for brand partners, and unlock new revenue opportunities across every customer touchpoint.”

For brand partners, the Vantage integration means a more efficient path to reaching engaged Canadian shoppers, with streamlined buying processes, faster time-to-market for new advertising products, and targeted campaigns backed by real-time insights. The ability to close the loop between exposure and conversion, tracking the full customer journey from impression to transaction, is further enhanced by Vantage’s campaign orchestration and analytics capabilities.

“Triangle Retail Media focuses on closing the loop between exposure and conversion, showing partners the full customer journey from impression to transaction. This is incredibly valuable for any brand aiming to optimize its spend and drive real outcomes,” says David Jackman, Vice President of Triangle Retail Media. “This partnership marks the next milestone in our mission to transform retail advertising in Canada and better connect brands with highly engaged Canadian shoppers, staying true to our commitment to enhancing the customer experience.”

The partnership further extends Vantage’s global retail media presence, adding one of Canada’s largest loyalty programs to its growing roster of enterprise retail media clients.

About Vantage

Vantage is the first unified platform purpose-built for retail media orchestration, empowering enterprise retailers with capabilities spanning campaign orchestration, analytics, and advertiser collaboration to seamlessly activate onsite, offsite, and in-store advertising. With a global presence, Vantage enables retailers to launch and grow their media networks through scalable technology and automated workflows. Vantage is trusted by leading global retailers to power their retail media programs. For more information: gotvantage.com.