What the Shift Towards Retail Media Self-Service Means for Brands
Maybe you were part of the first wave of retail media networks: the days where retailers discovered a new, high-margin line of revenue with the potential to drive unprecedented impact on gross profit. As the years have passed, the complexity in technology and operations hasn’t eased up;, competition for dollars has grown more fierce. And core to that is the…
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Elevating the Buying Experience: Managing Omnichannel Campaigns from a Single Dashboard
Managing retail media campaigns across multiple channels—onsite, offsite, and in-store—is complex. However, with the right centralized tools, you can transform this complexity into a seamless buying experience. By leveraging a unified dashboard, retailers can consolidate all advertising efforts, streamlining media management and improving efficiency. This approach isn’t just about internal simplification; it’s about creating a consistent and engaging experience for…
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The Future of Retail Media: Self-Service Retail Media Platforms
It’s no secret that the retail media industry is experiencing a moment, but perhaps the most eloquent explanation is that these networks are “growing like gangbusters” as described by Forbes contributor Nikki Baird. How much so? Consider these stats: Retail media ad spend will more than double by 2027 US retail media ad spend is forecasted to hit $45.15 billion…
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