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We don’t have that crisp autumn weather in New York quite yet, but it still felt like back-to-school season as retail media leaders and technologists gathered at Convene this past week for a fantastic Connected Commerce Summit from The Interactive Advertising Bureau (IAB). Between the stages, breakouts, and hallway conversations, three key themes emerged as top of mind for retailers…
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Retail media is an increasingly vital component of modern retail strategy, but it often comes with layers of complexity. Managing multiple media channels, technologies, and supplier relationships can create a tangled web that challenges even the most experienced retail media leaders. To stay competitive, it’s essential to simplify these complexities and leverage integrated solutions that provide strategic clarity and operational…
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