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How many times have you spotted a trend, prepped a retail media campaign, gone through all the steps to get it live, and by the time you have everything completed and ready to launch, it is not trending anymore? Or, even worse, your competitor beat you to it. Ultimately, that revenue is lost, and your brand partners have lost confidence…
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We don’t have that crisp autumn weather in New York quite yet, but it still felt like back-to-school season as retail media leaders and technologists gathered at Convene this past week for a fantastic Connected Commerce Summit from The Interactive Advertising Bureau (IAB). Between the stages, breakouts, and hallway conversations, three key themes emerged as top of mind for retailers…
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Retail media is an increasingly vital component of modern retail strategy, but it often comes with layers of complexity. Managing multiple media channels, technologies, and supplier relationships can create a tangled web that challenges even the most experienced retail media leaders. To stay competitive, it’s essential to simplify these complexities and leverage integrated solutions that provide strategic clarity and operational…
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