Enhancing Retail Media with Vantage and Criteo: A Seamless, Flexible Future

As retail media continues its rapid expansion, flexibility and operational excellence have become essential for success. Vantage is excited to collaborate with Criteo to offer retailers a more modular approach, enabling them to seamlessly integrate and scale their Retail Media Businesses. In addition, this collaboration helps retailers play in an expanded ecosystem of partnerships while maintaining greater control and visibility into outcomes.

In 2025, whether retailers are thinking about offering a self-serve interface, exploring a more unified platform to operate their retail media business end-to-end, or going through a replatform, the Criteo and Vantage collaboration is helping retailer media businesses evolve.

A Modular, Unified Approach to Retail Media Networks

Retailers today need flexibility to manage their retail media business in a way that aligns with their unique operational goals. Through Vantage’s collaboration with Criteo, retailers can now utilize the Vantage Retail Media Orchestration Layer^TM to unify workflow, campaign planning, inventory management, sales activation, measurement and merchant dashboards directly within a streamlined and bespoke experience. Essentially, everything in a single managed-service or self-service platform.

Our collaboration with Criteo underscores a commitment to best-in-class, catered experiences for individual retailers – focused on improving operational excellence and providing a single source of truth.

Empowering Retailers with Adaptable Solutions

As Melanie Zimmermann, Criteo’s GM of Global Retail Media has highlighted, today’s RMNs require a modular approach focused on platform interoperability and vendor flexibility. This emphasis aligns closely with our mission at Vantage to provide each retailer with a toolkit that can grow and evolve with them. The Vantage-Criteo collaboration allows us to cater specifically to each retailer’s needs, creating highly adaptable solutions that allow them to build a future-proof RMN.

By adopting a connected, adaptable model, Vantage and Criteo are helping retailers stay competitive. Through streamlined processes and increased access to global demand, our partnership aims to support the expansion and maturity of retail media networks, allowing retailers to focus on growth and operational excellence without being limited by technology constraints.

We are thrilled about our collaboration with Criteo because it reinforces our commitment to an orchestrated retail media future where flexibility and excellence go hand in hand. We’re excited to continue driving innovation in the retail media space, helping retailers and their advertising partners create tailored solutions that enhance connectivity, boost flexibility, and ultimately fuel sustained growth