Facebook Advertising is Hard

If you’ve felt lost or confused, let’s be honest, even angry when trying to create Facebook ads, you’re not alone. You might be tempted to click on the seemingly easy “Boost” button beside one of your Facebook posts. But, after not seeing any additional lift, you may have abandoned the whole idea altogether. It’s something that we hear a lot:

Facebook Ads are really hard.

There, we said it.

Not only do you have to choose the right images, you also need to have a knack for the right copy that fits into the guidelines of Facebook while resonating with your audience. This all needs to be wrapped up neatly in Facebook’s Power Editor. Along with that, you need to know how to advertise, which audience to target, how much to pay per day/per ad and so on and so on. There are seemingly endless factors and modifications to take into account.

Let us be the first to say we hear you. We don’t just geek out over data and analytics, we’re also Facebook marketing experts. That’s right, we’re even official Facebook Marketing Partners!

Let’s dive in and talk about everything you need to know about creating awesome Facebook ads!

First of all, there’s your data to consider, specifically honing in on your customer data. We also track your advertising efforts so we can assess your return on investment down to the dollar. As you can see, this handy dashboard clearly displays your carts, orders and revenue plus revenue forecasting. How cool is that?

“Your Repeat Customer Rate is Low” (an insight that might show up on your main dashboard)

Your Repeat Customer Rate is the percentage of your customers that have purchased previously. We segment this list based on how likely a customer is to come back and purchase in the current time period. We will look to help you increase your Repeat Customer Rate and we’ll benchmark you based on other merchants your size, in your geography, or your market. We focus on Repeat Customer Rate because we know that its 5 times less expensive to sell to a past customer and past customers are 70% more likely to buy than new customers. We aim to increase your Repeat Customer Rate by showing ads to segments of your past customers on Facebook. You can view the campaign breakdown and customize the ads as you see fit. If you’re happy with what we have created using our data mining and predictive analytics techniques, then simply click “Start Campaign” to authorize the payment to Facebook.

“Your Cart Abandonment Rate is High” (an insight that might show up on your main dashboard)

This metric reflects the number of your customers that have abandoned their shopping cart. We segment this list based on how likely they are to come back and complete their purchase in the current time period. We aim to decrease your cart abandonment rate by having these customers come back to complete their purchase. Similar to the Repeat Customer Rate, you can view the campaign breakdown and simply click Start Campaign to authorize the payment to Facebook.

Acquiring New Customers

You may not have enough orders to go after past customers, so we might recommend acquiring new customers. One mechanism we use to help you acquire new customers is the Facebook Lookalike API feature. The idea is that we take your top spending customers, analyze them, build a profile based on their order data and then use Facebook ads to target people very similar to your top spending customers. And then, we filter. We trim the audience based on a proprietary blend of factors that we use to enhance Facebook’s targeting.

Lookalike campaigns help with acquiring new customers that you can then target again later for repeat purchases. You are able to view all the campaign details, customize ads and approve the campaign with a single click of a button.

Automate your advertising with Smart Campaigns that use key data metrics from your store to promote your products to the customers most likely to make a purchase across Facebook and Instagram.

• Campaign Editor
  • Build campaigns in minutes with our intuitive drag-and-drop campaign editor.  
• Custom Audiences
  • Pick from 9 custom audiences built from your own store’s data to highly target your ads to.
• Automatic Ad Optimization  
  • Sit back and watch Vantage automatically optimize your campaigns for the best possible return on ad spend.
• Multivariate Ad Testing
  • Create thousands of variants of your Facebook and Instagram ads with just a few clicks.

 

Once the ads are deployed, the Vantage platform will be monitoring the campaign closely to optimize it in real time. When the campaign is running, you can check in to see how it’s doing in the Campaign tab on the dashboard. We also send a follow-up summary email at the end of the campaign so you can see your ROI and lift.

We guarantee that your campaign will be successful and that takes the risk out of getting started. You can be free to focus on what you love to do, whether that be spending time with your family, or designing awesome new products for your store. We’ll take care of all the heavy lifting. Let’s get started!