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The Ecommerce Metrics You’re Not Looking at But Should Be

Revenue is the one thing that all businesses, big and small, track with pleasure (and maybe a little bit of fear). But there are lots of metrics that track growth and success, and if you want to see the whole picture, then you need to look at these as well. Here are five metrics that you should be following closely,…

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hand with credit cards
Are Your Customers Just Looking, Buying or Leaving Forever?

We’ve all tried a new product, service or website only to then slowly drift away from it and forgotten it altogether. You may have unsubscribed or simply stopped visiting the store. In analytical speak, this translates to you having churned, unsubscribed and/or abandoned your cart – never to return again. Let’s examine some of the terminology around your customers visiting,…

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man looking out telescope forecasting
What is Forecasting?

We use forecasting everyday, mainly in one particular area: the weather. It tells us to switch back to our heavy winter parka, scarf and gloves one day and then back to our trench coat and rain boots the day after that. Just as with the weather, you’re business can use forecasting to inform you on how to prepare for the…

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Decoding ROI in Your Sales Funnel

Understanding and decoding ROI can be confusing. What does all this jargon even mean? For one, cost of acquisition is simply the cost of getting a new customer to buy from you. Sometimes this can be $0 based on someone coming from your site through an indirect mention or a word of mouth referral. Often times, it’s from a paid ad…

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Vantage Named Top Analytics Solutions Providers – 2016

It’s been an incredible week! Vantage has been named one of the Top 10 Retail Analytics Solutions of 2016 by Retail CIO Outlook. Amazingly, Vantage is now the most popular dashboard, forecasting and marketing automation platform across Shopify, Magento, and Bigcommerce – used by thousands of brands and retailers in 99 countries around the world. And we’ve also launched some new capabilities to help you…

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Top 4 Strategies To Increase Your CLTV

As we mentioned last week, the Customer Lifetime Value is the overall profits a customer will make for you in their lifetime. This is an important metric to focus on as it determines the long term acquisition strategy and ultimately your success as a company. There are many things you can do to focus on right now that will increase…

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What is Customer Lifetime Value?

  Customer Lifetime Value is simply the total revenue made over a customer’s lifetime. The calculation is (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years).

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The Valentine’s Day Data Showdown: Men vs. Women

Vantage helps thousands of merchants from over 80 countries around the world to turn their data into insight, and insight into action. Our expert recommendations are based on millions of customer records and close to a billion transactions. 

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