Learn Before You Launch: A/B Testing for Black Friday and Cyber Monday

October 16, 2017

Black Friday and Cyber Monday represent huge opportunities for ecommerce businesses. Unfortunately, lots of brands do themselves a disservice by not testing their headlines, placements, and imagery before the holidays roll around. Here’s why: Black Friday and Cyber Monday can account for the equivalent of 5.4 normal days of traffic, so it’s definitely not the best time to A/B test. Instead, you need

’Tis the Season for Sales: 5 Ways to Prepare for Holiday Shoppers

October 11, 2017

I don’t know if you’ve looked at a calendar recently, but we’re now into October and Pumpkin Spice season is in full force, meaning that it’s almost Halloween and therefore basically Christmas. With November (*cough* Black Friday *cough*) and December quickly approaching, it’s time to make sure your ecommerce site is in top shape to handle the influx of Q4

Should You Be Offering Subscriptions On Your Online Store?

October 4, 2017

It seems these days that everyone is telling you what to do on your own store. You should be offering more products, change up your theme, switch platforms, or install a “must-have” app (that they’re selling of course). But the one thing we see most often on ecommerce blogs is people telling you that you should be offering subscriptions on your

The 7 Best Facebook Ad Targeting Tips for Your Ecommerce Store

October 2, 2017

If you run an ecommerce store, you know efficiency is key. This extends to everything you do – from product development and distribution to advertising. Unless you’re operating with a massive ad budget (lucky you), you probably don’t have the time or resources to mess around with Facebook ad targeting that doesn’t convert as well as it should. Luckily, you don’t

9 Factors That Impact Ecommerce Sales

September 25, 2017

When running an ecommerce store you have to worry about the user experience above all else. What effects user experience can range from your return policy to your level of customer service – even your social media reputation can affect your sales, repeat purchases and more! Given the analytics component of our platform, we have access to a large library

Black Friday 2016 Stats to Help You Excel This Year

September 22, 2017

While Black Friday probably isn’t the first thing on your mind – it should be! It’s just around the corner and what better way to help you prepare for 2017 by re-visiting some surprising and helpful Black Friday 2016 stats. What to Know about Black Friday 2016 Why? Because as the title says, Black Friday is only a few months! Why does

6 Quick Tips to Creating High-Converting Facebook Ad Creative

September 21, 2017

If you advertise on Facebook, you know how important Facebook ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text and CTA options for different placements, across different devices. What looks great for one will almost certainly not work for another. Fortunately, we have outlined 7 quick tips to creating

We Asked BigCommerce Store Owners: What Marketing Tactics Help You Grow Your Business the Most?

September 15, 2017

We can write a dozen blogs telling you how BigCommerce store owners or other ecommerce stores can improve your ad creative, promote ecommerce growth, reduce abandoned cart rate, and make a big difference in their inbound strategy, but it only does so much at the end of the day. At some point, it’s helpful to see how other real-life BigCommerce

7 Deadly Mistakes You’re Making with Your Online Store That are Costing You

September 14, 2017

Today, with the right tools almost anyone can be an online ecommerce all-star. However, unless you’re intentional about how you construct and run your online store, it’s highly likely you’ll make simple mistakes that could seriously harm your brand. Don’t worry though; there’s good news. By learning to avoid these mistakes, you can win more customers, earn more sales, and boost

Social Proof | How To Get More Customer Reviews on Social Media

September 12, 2017

Let’s talk about getting more reviews on social media. Gretchen Wieners famously told Cady Heron “you wouldn’t buy a skirt without asking your friends if it looked good on you.” Well, the 2017 ecommerce version of Gretchen’s iconic declaration is “you wouldn’t buy a skirt without reading reviews from 15 strangers, sorted by body type and including photos.” That’s right,

Social Media Roundup – August, 2017

August 24, 2017

Welcome to the Social Media Roundup, where we countdown this month’s top social media stories and news! Find out what’s on the up and up in the world of social media, and what’s on its way out. Let’s go! Facebook Better Facilitates Influencer Marketing Previously, marketers could only boost a creator’s post by sharing it first. Now Facebook is adding the

The 10 Characteristics of Millennial Shoppers You Need to Know

August 21, 2017

Millennials – they’re an entitled, phone-obsessed generation so millennial shoppers therefore don’t have much pull in the world of ecommerce, right? Wrong. Very wrong. In fact, millennials are likely some of your most critical customers. If you’re looking to drive ecommerce sales in 2017, you can’t afford not to focus on millennials. In addition to being the largest generation in U.S.

Vantage Blog

The future of retail media networks

Learn Before You Launch: A/B Testing for Black Friday and Cyber Monday

Should You Be Offering Subscriptions On Your Online Store?

9 Factors That Impact Ecommerce Sales

Black Friday 2016 Stats to Help You Excel This Year

6 Quick Tips to Creating High-Converting Facebook Ad Creative

We Asked BigCommerce Store Owners: What Marketing Tactics Help You Grow Your Business the Most?

7 Deadly Mistakes You’re Making with Your Online Store That are Costing You

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