6 Proven Tips to Grab the Attention of Influencers

August 14, 2017

Today, influencer marketing stands out as one of the most important marketing tactics available. According to Convince and Convert, businesses generate an average of $6.50 for every dollar they invest in influencer marketing. Before you can dive into influencer marketing, though, you’ve got to catch the attention of said influencers, which is easier said than done. Luckily, these tips are here

5 Ways Data and Analytics Can Improve Your Ad Performance

August 9, 2017

If you’re one of the many ecommerce professionals who use online ads to push your products, I am sure you feel the pressure when competing for consumers attention. The good news is that there’s a strategic way to capture it: analytics. Use them wisely, and they’re an effective way to boost your return on ad spend and drive up sales

We Asked: What Is Your Biggest Ecommerce Pain Point?

August 3, 2017

It can be difficult to address your biggest ecommerce pain point but we decided to undertake the task. Why? Because we can write endless blogs about ecommerce strategy, tips, and news. At the end of the day, only ecommerce store owners can share unique and meaningful insight about what the burning challenges and all-too-real pain points are. We decided to

5 Essential Retargeting Ads for Ecommerce Stores

July 31, 2017

In the world of ecommerce, your target audience is everything. The butter to your bread and whipped cream to your frappe, you live and die by the strength and engagement of your audience. But what happens when that audience isn’t big enough, or when the people within it aren’t paying enough attention? That’s a real problem. Luckily, there are ways

How Images Can Negatively Impact Your Facebook Ads

July 19, 2017

It’s a no-brainer that your social media content – especially Facebook ads should contain photos. As an ecommerce store, you want to showcase a variety of your products to entice potential customers and remind previous customers how awesome your products are. What you may not realize is that your photos may be turning potential customers away. Not all photos are created equal

How to Make Your Instagram Followers Click ‘Buy’

July 17, 2017

It can be difficult to cut through the noise and connect with and obtai Instagram followers. The advent of Instagram shopping has launched a whole new avenue to sell your products. With this exciting channel on the rise for ecommerce entrepreneurs, how do you convince someone to stop scrolling their feed, notice your product and click ‘buy’? While it’s definitely not

Your Guide to Royalty-Free Stock Photos That Don’t Suck

July 12, 2017

In an ideal world, you would have the photography skills of Annie Leibovitz, or at least have some stellar lifestyle or customer generated photos to accompany your product images. Sadly, that’s not always the case! When you’re in the market for stock photos, many paid subscription services come with a hefty price tag. Fortunately, there are quite a few top

Black Friday is 94 Days Away

July 10, 2017

Now that the bustle of Canada Day and Fourth of July have died down it’s time to get back to business. While Black Friday probably isn’t the first thing on your mind – it should be! Why? Because as the title says, Black Friday is only 94 days away! Why does that matter? It matters because your competitors are starting to get ready

10 Common Facebook Advertising Mistakes (and How to Fix Them)

July 10, 2017

Hey, we all make Facebook advertising mistakes. And, as the great Homer J. Simpson has demonstrated over the last 30 years, insanity can be defined as doing the same thing over and over again while expecting a different result. Don’t be like Homer. Try something different if you want different results. Crucial Facebook Advertising Mistakes to Avoid Mistake 1:

How Instagram ‘Search’ and ‘Explore’ Can Boost Your Conversions

July 5, 2017

Instagram has over 500 million active monthly users – and these users are highly engaged, liking a remarkable 4.2 billion posts per day. Of these 500 million, 90% of Instagram users are below the age of 35! But you have to understand how these users interact with the popular photo sharing app if you’re going to snag your share of voice

Managing Your Inventory During Peak Seasons

June 27, 2017

Managing inventory is one of the most important factors in both becoming a successful ecommerce business and maintaining your operation. Along with it being one of the most important aspects, it’s also one of the biggest headaches. There’s a fine line between having enough inventory to make it through peak holiday season and having a surplus during downtime. So how

Understanding the Instagram Algorithm

June 27, 2017

Lots of businesses use Instagram to find new followers and customers and engage with them, but what if we told you there’s a way to guarantee that your efforts succeed. The secret is in understanding the algorithm that powers Instagram feeds, and today we’re going to teach you everything we know about this mysterious beast so that you too can

Vantage Blog

The future of retail media networks

6 Proven Tips to Grab the Attention of Influencers

We Asked: What Is Your Biggest Ecommerce Pain Point?

Your Guide to Royalty-Free Stock Photos That Don’t Suck

Black Friday is 94 Days Away

Managing Your Inventory During Peak Seasons

Understanding the Instagram Algorithm

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