Reviews, comments, and testimonials from customers have become an important currency in the world of ecommerce, and it’s vital that you understand how to leverage this feedback. For one, customer feedback can help you grade your business on performance in terms of products, services, and customer service. However, you can also use feedback to demonstrate that you’re a trustworthy company,…
Read MoreEcommerce is a complex mixture of art, business acumen, science, intuition, and a pinch of luck. On any given day, you have to wear many different hats, including customer service, social media and digital marketing, customer experience, loyalty and retention, data analysis, and more. But the good news is that for each of these roles, there’s a tool or app…
Read MoreThe expansion of the Internet in the 90s saw the emergence of a new class of centralized low-cost computing called ASPs (Application Service Providers). ASPs could be less expensive because they offered highly specialized business applications (e.g., hosting) and spread the cost of their services across a broad number of clients that required said service. Software as a Service is an extension…
Read More- March 31, 2015
- Alarice Rajagopal
- Ecommerce, Marketing, Resources
One of the sure fire ways to increase your customer lifetime value is to be exceptional! This is through not only delivering a superb product/service, but also backing it up with amazing, relentless customer service.
Read More- March 24, 2015
- Alarice Rajagopal
- Ecommerce, Resources
If you’re one of of the several hundred stores that hosted their e-commerce site on the now defunct Amazon Webstore, you’re probably thinking “now what?”
Read More- February 25, 2015
- Alarice Rajagopal
- Ecommerce, Resources
So you want to open an e-commerce store but don’t know where to start? There’s a slew of blogs, books, and resources out there, we’ve taken a moment to curate a study list for you, straight from the ecommerce experts. 1. Start here: How To Find A Product To Sell Online: The Definitive Guide by A Better Lemonade Stand – this will help…
Read MoreThe design, look and feel of a product is a major determining factor in the way people purchase. Apple is the best example of design and marketing over technological innovation. Recently they have taken up arms on all fronts with technological strides but around the time of the iPod it was marketing and design that won out over more technologically…
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