Enhancing Retail Media with Vantage and Criteo: A Seamless, Flexible Future
As retail media continues its rapid expansion, flexibility and operational excellence have become essential for success. Vantage is excited to collaborate with Criteo to offer retailers a more modular approach, enabling them to seamlessly integrate and scale their Retail Media Businesses. In addition, this collaboration helps retailers play in an expanded ecosystem of partnerships while maintaining greater control and visibility…
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Unlock a Clear View of Your Category With Share of Voice
Advertisers can easily measure how their campaigns perform in isolation. What is harder is understanding how that performance compares to the rest of the category. Share of Metrics (SOM) fills that gap by showing your share of spend, impressions, and clicks so you always know whether you are leading, lagging, or losing ground.
The new Share of Metrics dashboard in the Vantage Insight Console brings this visibility into a single, intuitive view.
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CES & NRF 2026: Early Signals Shaping the Future of Retail Media
In retail media, time isn’t just money—it’s market share. Every extra hour between brief and go-live gives competitors room to win bids, capture audiences, and claim revenue that should have been yours. Yet many teams still operate without a predictable activation timeline, relying on manual processes and ad-hoc coordination that introduce delays at every turn.
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The 72 Hour Launch: A New Standard for Retail Media Campaign Activation
In retail media, time isn’t just money—it’s market share. Every extra hour between brief and go-live gives competitors room to win bids, capture audiences, and claim revenue that should have been yours. Yet many teams still operate without a predictable activation timeline, relying on manual processes and ad-hoc coordination that introduce delays at every turn.
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